CricBuzz is India's premier cricket platform, offering an unparalleled opportunity to connect with a highly engaged audience of cricket enthusiasts. With millions of users tuning in for live scores, match analysis, and cricket news, CricBuzz advertisement provides a dynamic environment to showcase your brand and captivate potential customers. Let's check the diverse targeting options and ad formats available to help you achieve your advertising goals.

By leveraging CricBuzz's extensive reach and advanced targeting capabilities, you can deliver highly relevant messages to your desired audience, driving maximum impact for your campaigns.

CricBuzz was created by Pankaj Chhaparwal and Pravin Hegde in 2004. In 2010, CricBuzz started developing a mobile app for live cricket news and scores.In November 2014, Times Internet, a subsidiary of Times of India acquired a majority stake in CricBuzz for an undisclosed sum. The website continues to be managed by the original founders. In January 2015, Times Internet-owned GoCricket was merged into Cricbuzz. GoCricket's website was redirected to Cricbuzz and the GoCricket mobile app was also merged with that of CricBuzz.

Rates for advertising on CricBuzz

CricBuzz  follows the CPM Model ensuring that you are charged only when your ad reaches your target audience, making sure that your budget is not unnecessarily utilized. The rates would differ for various ad types. You can contact our agency and we can provide you with the lowest possible rates for CricBuzz  advertisements with maximum possible audience reach.

For Instream displays and Spotlight frames, it is charged as per the rates of CPC (Cost per click). If the rate is 8₹ CPC, then the amount you’ll have to pay is CPC*Number of clicks. For example the CPC is 8₹, and 1000 people see your ad. You’ll have to pay 8*1000= 8000₹. For Pre-roll and Mid-roll ads the price model is based on CPM- price per 1000 impressions). If the rate is 200₹ CPM, then the amount you’ll have to pay is CPC*Number of impressions/ 1000. For example the CPM is 200₹, and 1,00,000 people see your ad. You’ll have to pay 200*1,00,000/1000=20,000₹.

Types of targeting done on CricBuzz

CricBuzz offers a robust suite of targeting options, empowering you to precisely reach your desired audience within the vast cricket-loving community. By effectively utilizing these targeting parameters, you can ensure your message resonates with the right individuals.

Demographics:

Tailor your campaigns to specific age groups and genders to connect with your ideal customer profile. Whether you're targeting the young, tech-savvy cricket fan or the seasoned enthusiast, CricBuzz ads allow you to refine your audience based on these fundamental demographics. This precision ensures your message lands with those most likely to be interested in your offering.

Geography:

Maximize your local impact by targeting specific states, cities, or regions. This is particularly advantageous for businesses with a regional focus or for promoting local events, offers, or store locations. By geographically targeting your audience, you can connect with cricket fans in your desired area, driving foot traffic and sales.

Interests:

Dive deeper into the cricket ecosystem by targeting users based on their specific interests. From hardcore fans who follow every match to casual enthusiasts who enjoy cricket highlights, CricBuzz enables you to engage with audiences based on their cricket passions. This level of interest-based targeting ensures your message resonates with individuals who are genuinely interested in your product or service.

Language:

Enhance engagement and message comprehension by reaching users in their preferred language. CricBuzz supports multiple languages, allowing you to connect with a diverse audience. By delivering your message in the language your target audience understands, you create a more personalized and impactful experience.

Devices:

Optimize your ad delivery across various devices, including smartphones, tablets, and desktops. Ensure your campaigns reach your audience wherever they consume cricket content. By delivering a seamless experience across different platforms, you maximize your brand's visibility and engagement.

Mobile Carriers:

Target users based on their mobile network provider, allowing you to reach specific segments of the mobile audience. As mobile consumption continues to rise, this targeting option enables you to connect with cricket fans on the go, delivering your message directly to their smartphones.

Custom Audiences:

Connect with your existing customer base or create highly targeted segments by uploading your customer data. This enables you to deliver personalized messages, retarget users who have shown interest in your brand, and foster deeper relationships. By nurturing your existing audience, you can increase customer loyalty and drive repeat business.

By combining these targeting options, you can create highly effective campaigns that deliver exceptional results.

Why advertise on CricBuzz?

• Improved audience targeting:

CricBuzz  provides option of advertising to the custom audience as per your target group where you can choose according to the geography, language, device price point, international travelers, mood and genre. This improved targeting helps you to show your ad to your targeted audience only.

• Reach a larger audience:

As more people are switching from traditional medium to online platforms for watching shows, web series, sports content and news contents. The number of viewers are increasing daily. With CricBuzz  having 300 million+ subscriptions which makes your advertisement reach higher.

• Boon for regional brands:

As CricBuzz  provides target audience as per geography and languages it is a boon for regional brands as wastage becomes minimum as compared to TVC or any other traditional mediums.

• View ability Measurement Metrics:

You get the range of what would be your audience reach in line with your budget and CPM (Cost in terms of impressions). This gives you better insights to your brand that how many people will be seeing your ad.

• Better ROI:

As you feature your ad to the targeted audience there is less wastage of your advertisement budget which in turn increases the rate of interest of your advertisement.

• High in demand:

As OTT Platforms are high in demand this day’s getting your advertisement featured on CricBuzz  would be a plus for your brand to reach to the already engaging audience. Also all the age groups are switching to watch shows on OTT platforms.

• Watch anywhere:

As CricBuzz  supports in multiple devices like television, mobile phones, computer screens and laptops. The audience has the benefit to watch anywhere on the go.

This lets advertisers provide flexibility for advertising too.

CricBuzz Ad Formats

CricBuzz advertising offers a diverse range of ad formats to cater to different marketing objectives and audience preferences. These ad placements are strategically designed to maximize brand visibility and engagement within the cricket-centric environment.

1. Pre-Roll Ads

Command immediate attention with short, non-skippable video ads that play before the main content. These ads deliver high impact, ensuring your message is seen by every viewer. Perfect for launching product unveilings, creating brand buzz, or conveying a strong call to action. Pre-roll ads are ideal for generating excitement and anticipation, making them a powerful tool for brand awareness campaigns.

2. Mid-Roll Ads

Capture viewers during content consumption with engaging video ads that seamlessly integrate into the cricket experience. This format allows for longer storytelling, enabling you to build deeper brand connections and convey detailed product information. Mid-roll ads are best if you want to showcase product demos, explain complex features, or tell compelling brand stories.

3. In-stream Display Ads

Leverage static image ads displayed before or during video content to create a strong visual impact. These ads are cost-effective and offer flexibility in design, making them suitable for a variety of campaign objectives. Perfect for brand awareness campaigns, promoting specific products or offers, or reinforcing key messaging. In-stream display ads complement video ads by providing additional touchpoints for your brand.

4. Spotlight Frames

Gain prominent visibility with clickable banner ads strategically placed on high-traffic areas of the CricBuzz platform. These ads offer high click-through rates and drive direct user engagement, making them ideal for lead generation, driving website traffic, or promoting special offers. Spotlight frames provide a prime opportunity to capture user attention and encourage immediate action.

By carefully selecting the appropriate ad format and combining it with CricBuzz's powerful targeting options, you can create highly effective campaigns that deliver exceptional results. Whether you aim to build brand awareness, drive conversions, or generate leads, CricBuzz offers the perfect platform to achieve your marketing goals.

Tired of generic cricket ads that blend into the crowd? It's time to break the mold. At Excellent Publicity, we help you harness the power of CricBuzz to full extent. Our deep understanding of the platform, coupled with a proven track record of delivering exceptional results, sets us apart.

We specialize in crafting bespoke CricBuzz advertising campaigns that resonate with your target audience and drive tangible business outcomes. Our team of seasoned experts excels in:

• In-depth Audience Analysis: We meticulously analyze your target market and leverage CricBuzz's advanced targeting capabilities to ensure your message reaches the right people.
• Creative Excellence: Our creative team develops compelling ad creatives that capture attention and leave a lasting impression, aligning perfectly with the dynamic nature of CricBuzz.
• Campaign Optimization: We continuously monitor and optimize your campaigns to maximize ROI, ensuring every ad dollar delivers maximum impact.
• Data-Driven Insights: We let the numbers do the talking. Our data-driven approach ensures that every ad is optimized for maximum impact, delivering results that go beyond expectations.

By partnering with Excellent Publicity, you gain a dedicated team committed to your success. We are passionate about helping you achieve your advertising goals on CricBuzz and beyond.

Let us be your trusted partner in unlocking the full potential of CricBuzz advertising.