Blogs
Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple blogs for a better understanding.
How to Choose the Right Magazine for Your Brand's Advertising?
It might still be one of the best ways to target your desired audience, but deciding on the appropriate magazine for your brand can sometimes get confusing. At the bottom line, it is about getting a magazine that resonates well with your brand's objectives and also relates to your perfect customer.
How Inflight Advertising Can Elevate Your Business
In a world with shrinking attention spans, inflight advertising presents an unexpected yet powerful opportunity to enhance your business. It is the thought of reaching an audience thousands of feet in the air, beyond the distractions of daily life.
Potential of Airport Advertising: Connecting Brands with Travelers
Beyond being travel and transportation hubs, airports are important marketing spaces to create and maintain a network of connections among highly receptive brands. With thousands passing daily, airport advertisements present businesses an opportunity to relate to a captive, high-income demographic.
Top Malls in Mumbai for Effective Mall Advertising
Mumbai is the hub of a busy city where some of the most popular malls in India exist. Here are some of the most famous shopping destinations for consumers of different classes. These shopping centers provide great opportunities for advertisers seeking to reach a specific group of consumers. This blog looks at the best malls in Mumbai, perfect for carrying out advertisements with different classes.
Color vs. Black-and-White Newspaper Ads: Which One Works Better?
Advertising in newspapers has been a reliable marketing tool for decades. Even in today’s digital era, newspaper advertising holds its ground by reaching readers in a tangible, trusted format. One of the most critical choices advertisers face is deciding between a color newspaper ad or a black and white newspaper ad. While both formats have their unique appeal, they work best under different circumstances, depending on the ad's purpose, audience, and budget.
Driving Success: Unpacking Auto Sector Advertising Trends in 2024
Have you ever noticed that buying a car is a little like planning a major trip? You begin the whole experience online, reading reviews, comparing models, trying to picture each one fitting into your life. Well, you are not alone. Over 55% of car buyers now start their process that way. The industry knows that, and in 2024, they are not only selling vehicles, but also selling stories that live on.
The Unique Power of Cinema Advertising to Captivate Audiences
Cinema advertising has a special way of drawing people in. Over time, it has become a trusted tool for brands to share their message on the big screen. From heartfelt stories to bold announcements, it’s a place where advertisements feel like part of the experience, not an interruption.
The Impact of Mall Advertising on Small Businesses: Opportunities for Local Brands
Today's competitive marketplace requires small businesses to devise new and affordable ways to reach customers. Mall advertising allows local brands to have maximum visibility and reach a large crowd by building their credibility in spaces where people come in huge numbers. Eye-catching digital displays and strategically placed ads offer a platform for small businesses to thrive and reach new customers.
Key Facts About Cinema Advertising in India
India’s cinema industry is booming, and with it, cinema advertising has emerged as a powerful tool for brands. From urban multiplexes to rural single screens, advertisers have found new ways to connect with audiences. Understanding facts about cinema advertising can help brands make better decisions about where and how to advertise.
Seasonal Mall Advertising: How to Maximize Impact During Peak Shopping Periods
The holiday season is a bonanza for retailers, and seasonal mall advertising is an excellent way to attract interested shoppers. When foot traffic goes through the roof, malls are the ideal setting for fun, attention-grabbing campaigns that build both brand awareness and sales. Here's how to get the most out of your mall advertising during peak shopping periods.
The Evolution of Inflight Advertising in a Digitally Connected Era
Flying isn’t just about reaching a destination anymore. It’s a chance for brands to connect with a captive audience. Passengers spend hours in the air, providing an unmatched opportunity for advertisers to deliver engaging and relevant messages. Over the years, inflight advertising in the digital era has evolved from simple print ads to dynamic digital experiences that capture attention and create lasting impressions.
The Evolution of Airport Advertising: From Static Billboards to Digital Innovation
Airport advertising has evolved, from being a static billboard to more dynamic, interactive digital display. It has revolutionized how brands engage with travelers about real-time content and thus enhanced the passenger experience. The shift of airports toward embracing digital innovation has led to more effective advertising that is personalized and has more impact on brands communicating to a global audience.