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Sugar Free teams up with Janhvi Kapoor to inspire balanced living
Zydus Wellness has turned to actress Janhvi Kapoor from Bollywood to celebrate this fresh journey in the brand's lifetime with the appointment of the actress as the ambassador for its flagship sweetener brand, Sugar Free. The partnership is said to be one of the steps to extend Sugar Free to the realm of health centric consumers and into the minds of those looking for a balanced, guilt free lifestyle.
Xiaomi's newspaper ad calls out iPhone 16 pro max camera for April Fools' Day
Once again, Xiaomi mocks Apple in a parody that finds its ultimate use on a day like April Fools' Day to poke fun at the whole concept of the iPhone 16 Pro Max. The Chinese tech giant advertised on the front page of the newspaper The Economic Times, wishing iPhone 16 users a "Happy April Fools' Day," especially those who thought the iPhone camera overpowered the newly released Xiaomi 15 Ultra.
AZORTE launches 'Your Safe Space' TVC campaign, redefining self expression for Gen Z
AZORTE is a leading and innovative presence in today’s fashion industry. It launched the long awaited TVC campaign to capture the attention of Gen Z today, in other words, to highlight the evolving new approach of Gen Z towards self expression and identity. Featuring Bollywood stars Khushi Kapoor and Vedang Raina, the campaign reflects on the complexities underground on the reality of modern youth culture.
Coca-Cola teams up with Yash to celebrate the joy of taking a 'Halftime' break
With a heavy promotion, Coca-Cola® has declared Indian superstar Yash the latest magnet of the ever popular Coke Halftime initiative, stressing that sometimes a pause may refresh the body and mind. This collaboration stresses the significance of "halftime”, small moments that may be quick but impact the mind and body in a great way, a time to recharge from the chaos of life.
MS Dhoni, Kusha Kapila & Madan Gowri Team Up for Orient Electric’s Smart Fans
Orient Electric, part of the CK Birla Group, has launched a new advertising campaign for its fans, featuring cricketer MS Dhoni and digital influencers Kusha Kapila and Madan Gowri. The campaign uses a podcast-style format to engage younger, digital-savvy audiences.
Joy Lemon Facewash drops a starry summer TVC with Shah Rukh Khan & Sanya Malhotra for radiant skin
Joy Personal Care, an Indian personal care brand under RSH Global, has launched a new television commercial (TVC) for its Joy Lemon Facewash, featuring actors Shah Rukh Khan and Sanya Malhotra. The facewash contains crushed fruity lemon milli globules designed to clear impurities, making it suitable for daily skincare routines.
Zomato Quick's DVC campaign pushes 10 minute delivery with 'Dus' twist on iconic Bollywood tune
Zomato Quick, the 10 minute delivery promise of the food delivery platform, has rolled out an innovative campaign to showcase just how fast the service is. In the campaign, disrupted by nostalgia for the timeless Bollywood number "Ek Do Teen," the number stops at 'Dus' to symbolize the brand's promise of getting hot, fresh food delivered in 10 minutes. The upbeat remix invites attention toward Zomato Quick's unique product offering that is lighthearted and relatable.
Myntra and Duroflex's OOH campaign highlights sleep as the new fashion trend
Duroflex has partnered with Myntra to create a remarkable campaign on everything from sleep to personal style and wellness hygiene. This collaboration is part of Myntra's much-awaited Birthday Sale, and the campaign, 'Sleep Great to Look Good,' aims to establish quality sleep as a significant factor in improving appearance and overall wellness.
Dream11 TVC campaign takes a humorous turn with Aamir Khan and Ranbir Kapoor’s rapid fire challenge
Dream11's newest television commercial advances a stage towards humor, wherein the Bollywood superstars Aamir Khan and Ranbir Kapoor play lightheartedly against each other in a quick fire challenge. Steered by Nitesh Tiwari, the scene merely adds to the colorful dimension of a legacy of marketing for the platform, which often involves big names joining the IPL seasons.
Skechers Strengthens Its Athlete Lineup with Jasprit Bumrah
Skechers, renowned for its comfort technology, has announced a partnership with Indian cricketer Jasprit Bumrah. As part of this collaboration, Bumrah will compete wearing Skechers cricket footwear and feature in the brand's marketing campaigns, promoting both performance and lifestyle collections.
Tata Play & FanCode Launch New Sports Streaming Platform for Ultimate Fan Experience
Tata Play has announced a strategic partnership with FanCode to launch Tata Play FanCode Sports, a new sports platform available to both direct-to-home and streaming subscribers. This collaboration aims to enhance the sports viewing experience by providing a diverse range of live sports content and exclusive coverage of major global tournaments.
Fevicol’s recent OOH campaign grabs the audience’s attention at the Marol Naka metro station in Mumbai
Fevicol manufacturer Pidilite Industries cemented its relationship with Mumbai by acquiring the naming rights of the Marol Naka Metro Station in a history making deal. For the first time in history, in a blend of tradition, innovation, and heritage, the station is now named ''Fevicol Marol Naka'' to commemorate the brand's legacy presence in the city and also to pay tribute to the birthday of its founder, the late Shri Balvantray Kalyanji Parekh, on his 101st anniversary.