Author: Mayur Ravaliya
Celebrate Pongal in style: zepto's vibrant OOH campaign lights up Chennai
Zepto, one of the country's most loved instant delivery services, has created a stunning OOH campaign for Chennai to kick off the festivities of Pongal, the most cherished festival of Tamil Nadu. The board is a picture of the festival season with a colorful illustration of clay pots full of sweet pongal, decorated sugarcane, and motifs of cows and kolams. Set against a bold purple background, the lighthearted Tamil message perfectly balances culture and modernity.
BigMuscles Nutrition’s latest campaign gets a boost with Asim Riaz as brand ambassador
One of the most prominent companies in the domain of fitness and nutrition, BigMuscles Nutrition, has, in recent days, partnered up with actor Asim Riaz as its new face. He comes with a distinct identity, starring in reality-based shows such as Bigg Boss and Khatron Ke Khiladi, and is an epitome for many due to his fitness pursuit.
Britannia's bold move: Turning urban trees into shapers in innovative OOH campaign
Britannia has made outdoor advertising truly groundbreaking with its latest CSR campaign, "Nature Shapes Britannia." Unlike the majority that removes foliage to view billboards, Britannia has opted to emphasize these natural 'barriers' and allow them to shape the creative expression as well as the physical construct.
Akshay Kumar teams up with POCO for 'Xceed Your Limits' campaign, representing the brand’s bold vision
As part of a dynamic move, POCO India recently announced Bollywood Superstar Akshay Kumar as its brand ambassador just one day ahead of its much-awaited series, the POCO X7 series, which will take place on 9th January at 5:30 PM. The deal marks an innovative stride by the tech brand and stands on par with what it plans and visualizes as its future course of action.
Zepto's billboard campaign in the U.P. redefines OOH advertising with bold song lyrics and wordplay
The quick-commerce brand Zepto's new out-of-home (OOH) campaign for the northern state of India, Uttar Pradesh (U.P.), has harnessed puns and wordplay on songs to get people reading it through busy streets in Bareilly, Gorakhpur, Ghaziabad, and Saharanpur.
Oleev taps Karisma Kapoor as brand ambassador for new wellness campaign
As it announced the next phase of its wellness campaign, focusing on empowering all women across the country to create healthier choices, Bollywood icon Karisma Kapoor recently joined Modi Naturals as a new brand ambassador and owns the successful cooking oil, pasta brand – Oleev.
Protean’s bold campaign: Pankaj Tripathi showcases how DPI transforms lives across India
This June, Protean eGov Technologies Limited launched the new exciting campaign 'Apni Kahaani ka Hero' with actor Pankaj Tripathi. Thus, the campaign marks the company's journey toward rebranding itself from NSDL eGov to Protean by underlining the transformative power of DPI as it keeps on empowering the citizens of India.
Let's get cooking! Prestige's outdoor campaign encourages home cooking this New Year
Prestige, India's most trusted cookware brand, brought its usual New Year cheer onto the streets by running a large format striking billboard amplifying its ongoing "Let's Get Cooking" campaign, against the current wave of food delivery apps where, at last, people are asked to forget all those take-aways and opt for home-cooked meals instead.
MamyPoko Pants drives new mom engagement through the digital campaign for ultimate comfort
MamyPoko Pants launched its latest digital campaign, #HarBabyKaPehlaDiaper, with the intent of positioning it as the go-to brand for new mothers to give their babies the best possible care. As a brand that has been leading the market in innovative diaper solutions, this campaign is a bid to reach into the needs and emotions of the new mom by offering her a product that ensures superior comfort and deep sleep for her baby.
The Bear House partners with influencer Anvit Oberoi to redefine modern men’s fashion
The Bear House, a modern menswear brand famous for its smart work casuals, has now come up with the most interesting collaboration with luxury lifestyle influencer Anvit Oberoi for its new campaign, Beyond the Green. The campaign will celebrate men who break free from their comfort zones, take new opportunities, and make bold style statements in the process.
Swiggy Instamart's latest ad features Himesh Reshammiya's political party for endless fun
Swiggy Instamart launched a New Year's campaign featuring Bollywood icon Himesh Reshammiya, where he fused his iconic 2000s style with a cheeky political twist. In an ad that went live in a festive push, he could be seen in the avatars of a political speaker, addressing people and announcing the launch of a new "party."
Streax Gel hair color teams up with Malaika Arora for a bold new TVC campaign
Hygienic Research Institute (HRIPL) hair color brand Streax has launched its latest TVC with Bollywood diva Malaika Arora. This is a big step for the brand in its marketing journey. The TVC focuses on the unique qualities of Streax Gel Hair Colour: grey coverage, nourishment, and shine.