Corona's OOH campaign transforms San Bernardino sunsets into perfect moments

In an impressive combination of art and nature, AB InBev's Corona has introduced a revolutionary out of home (OOH) advertising campaign in San Bernardino, Paraguay. The campaign transforms the city's stunning sunsets into interactive pieces of art, challenging the traditional way of outdoor advertising by bringing the outdoors into the brand experience.

As the sun sets behind the horizon, the color of the evening sky is merged with the silhouette photo of a Corona bottle, creating an interesting image that makes each sunset a moment to be had with Corona. The campaign takes advantage of the daylight as a dynamic factor, making each billboard not just a static advertisement but an alive, breathing piece of art that changes as time passes.

San Bernardino, where the warm summer ambiance has become the ideal setting for this campaign. With the setting sun behind the lake, the OOH layout brings out the interesting interplay of light and shade, letting the Corona bottle radiate in synchrony with the surroundings. What emerges is an impressive, experiential one that challenges passersby to stop, relax, and treat themselves to the promise of enjoyment and leisure that the brand embodies.

AB InBev's placing of such an ad in Paraguay's summer city is a calculated choice to establish an affinity between the brand and Paraguayan culture, as well as to benefit from the world wide popularity of Corona's identity with sunsets and relaxed atmosphere. By harnessing the prettiness of the surroundings as a setting, the ad both advertises the product and exalts the peaceful and rustic nature that Corona has long identified with.

This OOH campaign establishes a new benchmark for advertising, combining creative genius with nature's beauty to provide an experience that will be remembered for a longer time.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.