Digital Ad Volume Trends
Jan-Nov: 2022, 2023, 2024
Digital ad impressions saw an 8% growth in 2023 but declined by 10% in 2024 compared to 2022. While 2023 recorded the highest number of advertising categories, 2024 saw the highest number of advertisers. Among all categories, E-commerce – Other Services led with a 12% share of total ad impressions in 2024.
Digital Advertising by Format
Jan-Nov 2024
Programmatic advertising emerged as the dominant method for digital ad placements, accounting for 86% of total ad impressions. Following this, Ad Network advertising held a 5% share, making it the second most utilized approach in digital advertising.
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Excellent Publicity is committed to elevating your brand through creative, data-driven, and cost-effective digital advertising strategies. We help clients run impactful campaigns with maximum reach and engagement.
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FAQs
Ad spend varies across industries, with leading brands allocating a significant share of their budget to digital advertising.
Programmatic advertising dominates, followed by Ad Network advertising, ensuring maximum visibility and engagement.
Digital ads enhance brand reach and targeting while working alongside TV, print, and other media for a 360-degree marketing approach.
Understanding your target audience, ad formats, and engagement metrics helps in selecting the most effective platforms.
Ad saturation, evolving consumer behavior, and increasing competition require smart targeting and optimization.