Ad Spends Trend for Gaming & Betting Sector
Jan-Dec: 2022, 2023, 2024
In 2024, TV ad spends for the gaming & betting sector saw a 5% rise, while Print and Radio grew by 28% and 32%, respectively, compared to 2022. Meanwhile, Digital ad investments declined by 37%, indicating a shift in marketing priorities.
Preferred Media for Advertising in Gaming & Betting Sector
Jan-Dec: 2022, 2023, 2024
TV remained a dominant choice for gaming and betting advertising across all three years, maintaining a 15%-18% share in 2024. Print gained traction, while Digital and Radio saw a slight dip in preference over the previous two years.
Your Perfect Advertising Partner
Excellent Publicity is committed to amplifying your brand with high-quality services that blend creativity with competitive pricing. We thrive on the fast-paced world of advertising and pride ourselves on executing strategies that make a lasting impact. Our goal is to help you achieve successful brand campaigns that drive engagement and conversions.
Trusted by leading Gaming Brands
FAQs
Live streaming, in-game advertising, blockchain-based betting, and AI-driven personalization are key trends shaping the industry.
From traditional TV and print ads to influencer collaborations, programmatic advertising, and immersive AR/VR promotions, the industry has adapted to digital-first marketing.
A mix of digital ads, influencer partnerships, TV spots, and live-streaming sponsorships ensures maximum engagement and brand recall.
It boosts reach, builds credibility, and generates high-intent leads through SEO, PPC, social media, and content marketing.
Strong branding fosters trust, attracts new users, and creates a loyal player base in a highly competitive market.
Regulatory restrictions, platform limitations, competition, and responsible gambling policies present key marketing challenges.
Gamers, streamers, and betting influencers help drive credibility and reach through live streams, social media content, and gaming communities.
Trailer ads, in-game footage, and live gameplay demonstrations increase player engagement and boost conversion rates.