Yearly Ad Spend Trends for FMCG Sector

Jan-Dec: 2022,2023, 2024

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In 2024, FMCG sector ad spending showed mixed trends: TV dropped by 67%, print rose by 21%, radio grew by 8%, and digital remained steady compared to 2023.

Preferred Media For The Advertising In FMCG Sector

Jan-Dec: 2022,2023, 2024

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In the FMCG sector, ad spending in 2024 was largely dominated by TV with 73%, followed by Digital at 4%, and Radio at 1%, while Print accounted for 21% of the total ad spends.

Your Perfect Advertising Partner

At Excellent Publicity, we focus on elevating your brand through top-notch service that blends creativity with competitive pricing. Our passion for advertising drives us, and we take pride in knowing our innovative ideas and strategies truly make an impact. Our mission is simple: to help our clients achieve successful brand campaigns and stand out in the market.

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FAQs

Focus on a mix of traditional and digital platforms, ensuring your message reaches both mass and tech-savvy audiences.

Seasonal peaks, like festivals and summer months, are ideal for boosting reach and sales, especially during high-demand periods.

Influencers help amplify brand awareness and build trust with specific consumer groups, driving engagement and product interest.

Yes, print remains valuable for reaching a wide audience, particularly in local and regional markets, and is effective for sales promotions.

Digital advertising is key for connecting with younger, digitally-savvy consumers and helps in precise targeting and measurable outcomes.

Informative, engaging, and relatable content—like product demonstrations, user reviews, and promotions works well with consumers.

Track metrics like brand awareness, consumer engagement, sales growth, and return on investment (ROI) to measure the effectiveness of campaigns.

Reach out to our Media Expert for more details about FMCG Advertising