Ad Spends Trend for Quick Commerce Sector
Jan-Dec: 2022, 2023, 2024
In 2024, TV ad spends for the quick commerce sector saw a 6% rise, while Print and Radio recorded a surge of 30% and 35%, respectively, compared to 2022. Meanwhile, Digital ad investments declined by 40%, indicating a strategic shift in ad spend allocation.
Preferred Media for Advertising in Quick Commerce Sector
Jan-Dec: 2022, 2023, 2024
Digital continued to lead as the preferred medium for quick commerce advertising but witnessed a decline in share in Jan-Sep'24. Print advertising saw an increase, driven by regional outreach strategies. TV maintained a steady 12%-15% share, while Radio experienced a slight dip over the three-year period.
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Excellent Publicity is your go-to partner for expanding your quick commerce brand with innovative and cost-effective advertising solutions. We thrive on creativity and strategic execution, ensuring your brand reaches its maximum potential. Our expertise transforms advertising into impactful brand experiences.
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FAQs
Hyperlocal deliveries, AI-driven inventory management, dark stores, and sustainable packaging are driving the industry forward.
From app-based promotions and influencer marketing to AI-powered customer targeting, the industry has adopted data-driven advertising strategies.
A combination of digital ads, in-app promotions, print, and television creates strong brand recall and conversion rates.
It enables real-time customer targeting, boosts engagement, and drives instant conversions through personalized ads and retargeting strategies.
Branding builds consumer trust, enhances recall, and differentiates platforms in a highly competitive market.
High customer acquisition costs, intense competition, supply chain constraints, and balancing hyperlocal vs. national outreach.
Bus ads, metro branding, and delivery vehicle branding enhance visibility and reinforce brand recall in high-traffic areas.
Short-form videos, influencer collaborations, and app-based video ads play a crucial role in educating consumers and driving impulse purchases.