Mountain Dew's new TVC campaign features Salman Khan and Hrithik Roshan in an epic adventure

In an exciting collaboration that has sent shockwaves in Bollywood and advertising circles in equal proportion, Salman Khan and Hrithik Roshan unite for the first time for a high energy brand new Mountain Dew commercial. Directed by renowned director Ali Abbas Zafar, who gave blockbuster hits like Tiger Zinda Hai and Sultan, the ad has taken the public imagination by storm with its gripping storyline and larger than life drama in no time.

This path breaking campaign is a twofold milestone for the brand and the stars. Hrithik Roshan has fronted Mountain Dew since 2013, but Salman Khan's alignment with the brand is the first. Salman Khan, who was backing rivals such as Pepsi and Thums Up previously, gave the drink an additional boost of having a third star behind its marketing, creating a loud noice like never before.

The campaign is founded on the iconic Mountain Dew slogan, Darr Ke Aage Jeet Hai (Victory Lies Beyond Fear). The pair act bold heroes on a dangerous adventure to save a group of stranded travelers deep in the mountains when their cable car breaks down.The breathtaking visuals and suspenseful plot match the brand's subliminal message of conquering fear to become great.

What adds more excitement to this collaboration is the setting of Bollywood's constantly growing Spy Universe. Salman, the owner of the Tiger franchise, and Hrithik, the War hero, are two of the most iconic names in the industry. Their chemistry on screen has raised anticipation levels, making the ad an even more exciting option for fans and viewers alike.

With summer temperatures soaring and IPL season beginning, Mountain Dew's campaign, strengthened by the two superstars' star power in Khan and Hritik Roshan, is all geared to take the market by storm. This starry duo has the potential to take Mountain Dew's position to the top among India's best beverage options.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact:

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.