Plum BodyLovin' transforms OOH advertising with revolutionary scented billboard in Gurugram

Plum BodyLovin' has dared to change the game of outdoor advertising by launching India's first ever scented billboard in Gurugram. Situated at the popular Cyber Hub, presents the Vanilla Caramello fragrance of the brand in an experiential sensory mode.

The billboard gives off a wonderful combination of vanilla, salted caramel, pistachios, and almonds, enabling the people walking by to not just view but also smell the engaging aroma. The innovative activation, rolled out over the Valentine's weekend, encourages visitors to experience the brand beyond the usual visual advertising, creating a multisensory experience.

Stuti Sethi, Plum BodyLovin' brand lead, emphasized the significance of this campaign, stating, "Fragrance is at the heart of Plum BodyLovin's DNA, and the Vanilla Caramello Lotion is the ultimate expression of this philosophy. This installation reimagines traditional advertising as an unforgettable, immersive experience that enables consumers to engage with our signature fragrance in a revolutionary manner."

The perfumed billboard is a landmark moment in experiential marketing, where technology and the senses come together to make an unfading mark and encourage stronger brand affinity with consumers. 

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.