IKEA’s OOH campaign and online expansion target northern India’s growing market

IKEA, the Swedish furniture retailer, is entering northern India in a big way with a product line that is tailored to address the region's unique requirements. From March 1, 2025, Delhi-NCR customers and nine other Agra, Prayagraj, Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi cities will be able to select from more than 7,000 products that can be ordered online on IKEA's website, mobile app, and customer care services. 

In addition, Delhi-NCR residents get the added advantage of next-day delivery. The beginning of this new chapter for IKEA is also marked by the launch of an advanced, 180,000 sq ft warehouse in Gurgaon, which has been developed in partnership with logistics firm Rhenus.

The distribution center will make it possible for IKEA to make efficient and seamless deliveries around the region and further reinforce its commitment to building its presence in India. Ingka Group, the parent entity of the company, is also scaling big with a bold plan to double the size of two huge shopping malls, Lykli Gurgaon and Lykli Noida.

 IKEA will be one of the key anchors of both centers. Lykli Gurgaon mall will be launched in 2026 in a massive 1.7 million sq ft, while Lykli Noida will be operational by 2028-29. To create hype for its new store launch, IKEA kicked off a high impact out of home (OOH) campaign in the Delhi metro. 

The campaign has been designed to generate buzz, creating customer interaction on social media and influencer partnerships. IKEA is also investing in pop-up experiences throughout the region, with the chance to learn about its products as well as to emotionally connect with customers.

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.