IKEA launches an impactful OOH campaign in Delhi-NCR with metro wraps, billboards, and more!

The global giant of Swedish home furniture, IKEA, has finally stepped into Delhi-NCR with an animated OOH (out of home) campaign, attracting eyes from one and all in the region. The people of Delhi now have an answer to their long asked question of "IKEA, when?" This marketing blitz, to put it in simple words, is just impossible to miss. The campaign weaves a seamless visual narrative of the digital and physical worlds together.

The creative messaging has flooded the streets of Delhi as well as social media feeds, giving a big boost to the brand's visibility. Along with such fantastic visuals, IKEA branded vehicles drive through the city, relaying the message that IKEA has set foot into all corners of Delhi-NCR. And there's more! A pop up experiential of IKEA is visiting some of Delhi-NCR's most crowded intersections, providing shoppers a chance to see for themselves what the brand has in store. These mobile pop ups will be placed at strategic visibility points, such as Nexus Select City Mall (Saket), DLF Mall of India (Noida), and DLF CyberHub (Gurugram), which are ideal locations for shoppers to catch a glimpse of the iconic IKEA products and services.

Since opening on March 1, IKEA has sold over 7,000 products through an app and website. Furthermore, remote planning, interior design advice, and installation services, along with 100,000 IKEA Family members signed up, make the campaign evoke the big excitement and welcome of IKEA to Delhi. As the brand's signature DIY furniture solutions await introduction in the homes of Delhi-NCR, the lights of IKEA are here to shine beyond the shadow. 

Advantages of OOH advertising:

Enhanced visuals

Billboards are very catching and attention-grabbing since they allow more striking visuals to stand out in the cluttered environment. Through their depth and realness, they stick to one's memory. Hence, this helps in enhancing the brand recall value.

Effective storytelling

Creative billboards have the power to perfectly draw out narratives; hence, the simplest ad comes to life with interesting stories.

Increased footfall and sales

Billboards bring more footfall to the location advertised due to the fabulous, eye-catching design. Novelties in billboard advertisements capture customers' curiosity and result in more physical visits.

Extended viewing range

Billboard ads grab eyeballs at distances near and far, boosting maximum impression levels with their exposure.

If you want to create innovative OOH advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.