As it announced the next phase of its wellness campaign, focusing on empowering all women across the country to create healthier choices, Bollywood icon Karisma Kapoor recently joined Modi Naturals as a new brand ambassador and owns the successful cooking oil, pasta brand – Oleev.
The campaign will see Karisma appear in TV commercials, digital activations, outdoor ads, retail visibility, and PR engagements to address the pressures of achieving perfection for women and underlining sustainable, long-term well-being. This initiative by Oleev makes women nudge towards healthy choices that not only go hand-in-hand with them but also do well for those whom they love.
Karisma Kapoor said about this tie-up, "As women, we are often fighting societal expectations and our insecurities; we hardly ever talk about it. Oleev's philosophy of making the right choices resonates with me so well. I am looking forward to this collaboration with Oleev to spread the message that health and happiness lie in thoughtful and informed decisions.
We are more than thrilled to have Karisma Kapoor as the face of Oleev. Authenticity, grace, and a very strong voice in favor of health and wellness make her the ideal ambassador for the brand. The campaign is not about the promotion of products, but connecting with women on a different level, and inspiring them to live life at their best by prioritizing their health," said Akshay Modi, Managing Director, of Modi Naturals.
The 360-degree marketing campaign will bring this strong message across multiple channels, ensuring resonance with audiences right across the country. With Karisma at its helm, the wellness movement undertaken by Oleev assures women of making proper choices for their selves, for their families, and for themselves in the future as well.
Let’s have a look into the benefits of brand ambassador advertising:
Better visibility of brand:
Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.
Credibility and trustfulness:
Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.
Emotional connection and brand loyalty:
The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.
Increased creativity and content development:
Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.
If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.