Streax Gel hair color teams up with Malaika Arora for a bold new TVC campaign

Hygienic Research Institute (HRIPL) hair color brand Streax has launched its latest TVC with Bollywood diva Malaika Arora. This is a big step for the brand in its marketing journey. The TVC focuses on the unique qualities of Streax Gel Hair Colour: grey coverage, nourishment, and shine.

The campaign is built around Streax's innovative "Shine Revolution," promising more than just effective grey coverage. The gel formula has been developed to bring out smoothness, rich color, and shine, a new standard for the hair color market. Priyanka Puri, Senior Vice President of Marketing at HRIPL, explained, "The Streax Gel Hair Colour TVC with Malaika Arora is a landmark for us. It stands for our constant pursuit to push the envelope of hair coloring technology, encouraging women to be transformational, confident, and expressive.

Malaika Arora, known for her vintage glamour and strong personality, makes a perfect ambassador for this brand's message. Here is what Arora shares about her experience with Streax: "Hair reflects confidence and self-expression. For me, Streax Gel Hair Colour was a game-changer-the brilliance of shine, cover-up of greys, and nourishment in just one product. It is meant for those who, like me, enjoy vibrancy and confidence in all dimensions of life.

The TVC is an inspiration to women saying it loud and proud. It will hit television screens as well as digital media. Streax Gel Hair Colour is available in four different shades - Natural Black, Natural Brown, Dark Brown, and Burgundy. It is available at shop fronts as well as websites like Amazon, Flipkart, Myntra, and Nykaa.

This campaign underlines the commitment of Streax to innovation superior and marks a new era of self-expression and empowerment for women.

Let’s have a quick look into the benefits of TVC advertisements:

Reach:

With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.

Visual impact:

The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.

Brand recognition and recall:

The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.

Emotional bond:

The emotional bond through stories is bound to develop a stronger connection with the audience.

If you want TVC advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.