Career at Excellent
We value our people as much as we value our clients.
At Excellent Publicity we are a passionate group of people dedicated to making lasting relationships and help building Brands. We’re looking for amazing talent who want to grow professionally, deliver results and preserve our client – centered culture. If you think that we are right fit for you, do drop in your profile
@ sarayoo@excellentpublicity.com
Experience
1 to 2 Years
Job Summary
The YouTube Content Strategist creates and optimizes engaging video content to boost brand growth and audience engagement. Key responsibilities include video production, SEO optimization, analytics tracking, and audience interaction. Strong creativity, strategic thinking, and data-driven decision-making are essential.
Roles & Responsibilities
- Develop and execute a YouTube content strategy aligned with agency goals.
- Research trends, audience preferences, and competitors to craft engaging content.
- Align content with brand messaging and campaigns.
- Script, shoot, and edit high-quality videos.
- Optimize content with SEO, thumbnails, and metadata.
- Maintain brand consistency in style and tone.
- Increase subscribers, views, and engagement.
- Optimize titles, descriptions, and tags for discoverability.
- Engage with the audience through comments and interactions.
- Track analytics, assess performance, and refine strategies.
- A/B test thumbnails, titles, and formats.
- Provide data-driven insights for improvement.
- Proficiency in scripting, shooting, and editing high-quality videos.
- Mastery of YouTube algorithms, metadata, tags, and discoverability tactics.
- Optimize thumbnails, titles, and formats for maximum reach.
- Maintain cohesive messaging, visuals, and storytelling.
- Stay updated on platform updates and audience preferences.