Career at Excellent

We value our people as much as we value our clients.
At Excellent Publicity we are a passionate group of people dedicated to making lasting relationships and help building Brands. We’re looking for amazing talent who want to grow professionally, deliver results and preserve our client – centered culture. If you think that we are right fit for you, do drop in your profile
@ sarayoo@excellentpublicity.com

Experience

1 to 2 Years

Job Summary

The Instagram Content Creator creates engaging content to boost brand presence and audience engagement. Responsibilities include crafting high-quality posts, optimizing reach, analyzing performance, and driving community interaction. Strong creativity, branding expertise, and platform knowledge are key.

Roles & Responsibilities
  • Develop and implement a compelling Instagram content strategy aligned with agency objectives.
  • Analyze industry trends, audience behavior, and competitor tactics.
  • Ensure content aligns with brand voice and campaign goals.
  • Produce engaging posts, stories, reels, and carousels that captivate the audience.
  • Maintain superior visual aesthetics and brand consistency.
  • Optimize captions, hashtags, and geotags for maximum reach and visibility.
  • Drive follower growth, boost engagement, and enhance brand presence.
  • Foster community engagement through active interactions in comments and DMs.
  • Implement interactive campaigns such as polls, quizzes, and live sessions.
  • Track key analytics to evaluate content effectiveness.
  • Conduct A/B testing on formats, captions, and posting schedules.
  • Adapt strategies based on data-driven insights to enhance performance.
Key skills required
  • Stay ahead of trends & experiment with new formats.
  • Understanding of design, color theory, and branding consistency.
  • Knowledge of Instagram algorithms, trends, and best practices.
  • Crafting compelling captions, hashtags, and keyword optimization.

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