Job Summary
The Head of Digital leads strategy, innovation, and execution to enhance brand impact. This role manages media planning, campaign performance, team leadership, and client partnerships. Key focuses include data-driven decision-making, ROI optimization, and identifying growth opportunities. Strong leadership, analytical, and strategic skills are crucial.
Roles & Responsibilities
- Develop and execute comprehensive digital strategies aligned with client goals.
- Stay ahead of digital trends, tools, and technologies to drive innovation.
- Oversee end-to-end digital campaign planning, from ideation to performance analysis.
- Ensure timely delivery, budget adherence, and achievement of campaign KPIs.
- Lead, mentor, and grow a high-performing digital team.
- Foster collaboration across creative, media, and strategy teams to deliver integrated solutions.
- Serve as the primary digital consultant for key clients, ensuring satisfaction and long-term partnerships.
- Present strategies, reports, and insights clearly and persuasively to stakeholders.
- Set clear performance metrics and regularly review campaign outcomes.
- Leverage data to optimize strategies, improve ROI, and ensure continuous improvement.
- Identify new opportunities to expand digital offerings and revenue streams.
- Support pitches and proposals with cutting-edge digital solutions.
- Streamline workflows and implement best practices for efficiency.
- Ensure quality control across all digital outputs.
Key Skills Required
- Proven expertise in media buying, planning & execution.
- Strong leadership, communication & negotiation skills.
- Analytical mindset with a focus on innovation & results.
- Ability to manage multiple stakeholders & projects.
- Willingness to travel when required.