Job Summary
The Head of Sports Marketing & Showbiz leads sponsorships, partnerships, and marketing campaigns in sports and entertainment. This role manages brand collaborations, event activations, and media promotions to enhance visibility and engagement.
Roles & Responsibility
- Develop and execute comprehensive sports marketing strategies to enhance brand visibility and engagement.
- Identify key sports events, partnerships, and sponsorships that align with client objectives.
- Secure high-value sponsorships and partnerships with sports teams, events, and influencers.
- Manage relationships with sports properties and maximize brand exposure opportunities.
- Plan and oversee the execution of sports marketing campaigns, including digital, on-ground, and media elements.
- Ensure campaigns are delivered on time, within budget, and meet client objectives.
- Drive revenue growth through new partnerships, sponsorships, and sports-related media buys.
- Stay updated on sports industry trends, audience behavior, and competitor strategies.
- Use insights to inform strategy and identify new opportunities in sports marketing.
- Negotiate favourable terms with sports properties and vendors to maximize ROI.
Key Skills Required
- Strong communication skills
- Strong Negotiations skills
- Strong interpersonal skills
- Should be street smart with a zeal to proactively bring in closures
- Vendor Management