Excellent Publicity's BTL Campaign for Finolex to build a Brand Recall as strong as their Pipes

Client: Finolex Industries Ltd. began its operations in Pune in 1981 by manufacturing rigid PVC (polyvinyl chloride) pipes. Today, Finolex Pipes is India's leading manufacturer of CPVC, PVC, and UPVC pipes and fittings. With more than 900 dealers and 21,000 retail shops all over India, Finolex Industries is currently the most trusted pipe manufacturer in the country.

Campaign objective: The objective of the BTL advertising campaign was to build a strong brand recall for Finolex, particularly at the time of purchase

Campaign timeline: The campaign began in April 2023 and is still active throughout Gujarat.

Campaign details: Excellent Publicity placed various BTL elements in over 1064 retail stores across Gujarat. A variety of BTL elements, including Sunboard, Glow Sign Board (GSB), Aluminum Composite Panel (ACP), Non-lit Flex Sign Board (NLB), Vinyl, One-way vision, Lollipop, and Standee, were used for executing Finolex's in-shop branding and retail shop branding campaigns.

End results: Excellent Publicity's Below the Line (BTL) campaign for FInolex Pipes was successful since it increased brand recall. Finolex Pipes saw a significant increase in sales as a result of the BTL campaign.

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Conclusion: You can get in touch with Excellent Publicity if you need more information about BTL advertising. With years of marketing and advertising experience, we are the best partners to help you creatively increase your brand's visibility.

All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.