Driving Sales Growth with Trade Promotion: A Berger Paints Corporate Gifting Case Study By Excellent Publicity

Client: Berger Paints is a leading Indian paint manufacturer that offers a wide range of high-quality paint products for both interior and exterior surfaces. Founded in 1760, the brand has a legacy of over two centuries and is renowned for its innovative, eco-friendly, and sustainable products. Berger Paints has a vast network of dealers and distributors across India and is committed to providing exceptional customer service and satisfaction.

Campaign Objective: The brand aimed to boost sales at its regional office through a trade promotion program among dealers and distributors to increase overall sales and strengthen their relations with their distributors.

Timeline: The campaign was carried out during the winter season of 2022.

Campaign Details: Excellent publicity provided the brand with high-quality premium products, such as Jack & Jones jackets, to distribute among all dealers and distributors during the winter season.

Results: Excellent Publicity helped the client build a better relationship with all its distributors, and the brand also saw a significant increase in sales.

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Conclusion: You can ask Excellent Publicity, if you need more information about corporate gifting. With years of marketing and advertising experience, we are the best partners to help you creatively increase the visibility of your brand. All you need to do is GET IN TOUCH with us for your media-related queries, and we will take care of the rest.