Neha Dhupia is an indian actress and a model who works in hindi, punjabi, telegu and malayalam flims. She was among the top 10 in miss universe 2002. She got married with famous actor Angad Bedi. She is also one of the leader in Mtv roadies since season 14. She has won the Femina Miss India in 2002. She i=is a very hardworking and inpirational actress. She has 5m followers on intagrama and she post almost daily to let people know about her.
Influencer marketing is to promote our product or brand via people who has good follower base on social media.
You should select the influencer on the basis of target audience of the product. For Example our product is from cosmetic category we should select Influencer from Beauty and Life Style.
Since bloggers have huge follower base on social media, they can create brand awareness via content creation. More over the trust the followers have toward the influencer is higher and the scope of sale for an endorsed product is higher.
Brand only need to provide objective for the campaign. Content creation will be handled by the Influencer.
We can judge the quality of Influencer with their Engagement ratio on social media.
We can ask influencer for insight of our brand post to check the exact engagement of our post.