Overview
The south zone of the western state of India is mostly coastal with a terrain ranging from forests to hills to beaches. There are a lot of mythological places to discover and it also holds the second largest city of Gujarat, Surat. There are a lot of beaches around the region to take a break from the hustle bustle of the cities, and rejuvenate. This region mostly attracts laid back travellers, as it is a perfect amalgamation of hill stations, trekking spots and wildlife sanctuaries.
Outdoor media is one of the oldest and most widespread medium of advertising and is relatively a more trusted medium since most brands spend a relatively large portion of their marketing budget on them. There is repeated exposure of the brands to the target audience as it can be easily placed in specific locations or areas and the level of Geo-Targeting that an outdoor media generates still remains unmatched. This medium is flexible when it comes to costing, since it completely depends on the type of outdoor medium, location, illumination and material of the display ad.
Options available for Outdoor advertising:
Hoardings: Hoardings display ads that are intrusive and do not require a viewer’s consent to convey the message across. It is a number one advertising platform placed along most highways and streets to give the brands a good reach and presence in the market. The creative can be placed in specific locations, depending on the audience the brand wants to target.
BQS: Here, the ads are placed above the bust stops and the viewers are mostly people who travel by bus and the passers- by. It is also very much useful in areas where there is prohibition of large format advertising mediums.
Gantry: this involves placement of advertisements on billboards spread across the breadth of a road, where the advertising option lies on both the sides of the structure. They are usually placed on the highways and expressways and are seen by travellers on the specific routes.
Pole Kiosk: These are structures that are made back to back on electrical poles in a row in the major cities, and are perfect for compact advertising. Since they are placed at short distances, there is repeated exposure of the same to the viewers.
Unipoles: It is a large format advertising type which is placed atop a very high single pole. It is basically a billboard with an outline structure and mounted on top of a single strengthen pole or column.
Traffic Booth: it is one of the most unconventional methods of outdoor advertising, where the creative is placed right on top of the traffic booths that are present around the prime locations of any city. They are put up on a cubical surface, where the creative can be visible on all the four sides of the cube.
LED Outdoor Display: This medium of Outdoor advertising is a relatively new trend of branding across India, it is more like a hoarding/billboard in terms of size, but instead of the regular print ads, the creatives are displayed on the LED screens. There is no requirement of the additional illumination since they are clearly visible in the dark.
Petrol Pump Hoarding: This is an upcoming option in the field of Outdoor advertising, and is gradually gaining popularity among various cities across India. this is one location which witnesses countless vehicles throughout the day and are present within the cities as well as on highways, thus they are a good space for the brands to build.
Utility Branding: As the name suggests, this type of advertising makes use of the public convenience facilities built on roads, markets and crossroads for the sole purpose of advertising. The most common way of Utility Branding in India is advertising across the walls of the Public Toilets.
Areas Popular in South Gujarat for Advertising:
Outdoor Advertising in Valsad
The land hampered by Banyan Tress, Valsad is a town of remaining fragments of the architectural marvels, making it a tourist destination. To attract this market segment, the conventional method of Outdoor Advertising would serve the purpose of any brand, since they are affordable and impactful, both.
Other Popular locations of Advertising in South Gujarat are: Dang, Navsari, Tapi, to name a few.