Overview
The increasing demand for Ooh Ad space has led to emergence of various new and non-traditional outdoor advertising mediums. Traffic Booth advertising is one such novel an unconventional ad format that has been gaining popularity across various cities in India. These ads are put up on a cubical surface with all 4 faces of the cube displaying the creative, set right on top of traffic police booths that are present at the centre of most major cross roads. With the 3-dimensional shape these ads are visible from all the four directions from where the traffic comes.
Reasons why Traffic Booths can be a very impactful and effective medium
- Reach is a very important aspect for measuring the impact of any ad campaign. The higher the reach the higher would be the brand’s awareness amongst the public. Since these are placed of major cross roads which have high traffic the ads get exposed to quite a large number of people thus, giving the brand a great reach. Besides this, crossroads are areas that have high traffic all across the further which means that your ad always has high visibility.
- With most other OOH ad formats, the brand gets to advertise only on one side of the road, which means that they leave out nearly half of the daily traffic that moves in the opposite direction from the other side of the road. Since these are placed at the very centre of cross roads and are four sided, they are clearly visible to traffic going in all the four directions further increasing their visibility. Because of this, these ads have four times more reach than most other ad formats.
- Cost of advertising and the ROI is another major concern for brands when selecting the ideal advertising medium as it should be. Since advertising in nothing but an investment in your brands, there is a need to find a balance between the investment expenditure and the return. With its high reach and visibility, traffic booths can be considered as one of the most cost-effective mediums for outdoor advertising. Besides this they’re extremely affordable and can thus do not require massive budgets.
- With TV, radio and most other mediums there is big possibility that the audience might skip, ignore of tune out of the ads as they are seen as interruptions but Traffic Booth ads can neither be skipped nor ignored. They are easily able to catch the audience’s eye.
- Visibility is truly the essence of an effective advertising campaign. Ads that are easily seen have greater reach and thus lead to better results. With Traffic Booths, brands have a very high visibility as these are easily visible for traffic moving towards any direction.
- The number of times an ad gets exposed to the same audience also makes a great difference to ad campaign. Ads with greater frequency of being seen by the audience are known to have a much better impact on the sales of the company as well as the brand awareness. The more often a person views the same ad the more likely he/she is to remember it. People travelling back and forth by the same route routinely would be able to view these Traffic Booth Ads regularly which gives the ad a greater recall rate.
- Targeting is an extremely important aspect when it comes to marketing. Wrong targeting can not only increase the cost of the campaign by having it seen by the wrong group of people but also make it ineffective as the actual target audience might not get to see the ad. Hoarding ads can be target geographically very effectively by placing them in the areas and routes that the brand wishes to target.
- Since people passing by these ads can belong to all classes of people these ads can effectively target both upper and lower segments of the society. With the correct placement of these ads in the right areas would allow brands to reach out to their targeted demographic easily.
- Unlike Radio, Television, Newspaper, Digital etc., Traffic Booth ads extremely intrusive. It does not require the explicit consent of the viewers in order for it to be seen by them. They catch the attention of the audience whenever they pass by these mediums and thus, they have less probability of getting missed or ignored.
- One major hurdle that OOH ads suffer is the competition that they face form other outdoor ads. Since there multiple large format ads of different brands next to each other it is easy for the viewer to get distracted, something that is not favourable. But with Traffic Booth Ads your ad gets an exclusive ad space at the very centre of the roads allowing it to capture the audience attention in a much better way than any other medium.
- For ads to have higher visibility the distance and the angle at which they ae placed are extremely important. The more easily the ad gets seen the greater reach would have. Since Pole Traffic Booth ads are placed closer to the eye level than other OOH mediums like billboards and hoardings they are easily seen and are hard to miss.
- Even with the large number of advantages that a medium offers to advertisers there is still a possibility of for their ads to get missed or forgotten as audience today has the lowest attention span and are at the same time surrounded by so many ads that could prove to a distraction from your advertisement. In such situations, the fresh and non-traditional advertising mediums have been extremely successful in having concentrated attention on themselves. Being a relatively new and unconventional format, it is able to get more attention than the traditional mediums.
- Illumination is also another key factor that must be considered while selecting the ad medium as it gives brands the option to advertise themselves all around the clock with the same medium. With Traffic Police Booths advertisers have the option to go for backlit ads well. Backlit ads give brands 24x7 visibility and also make the ad creative extremely attractive. Besides this, for brands that wish to have visibility only during the day this medium also has non lit options, so advertisers get to choose the alternative that best suits their requirements and budget.
Why hire Excellent Publicity for Traffic Booth Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
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