Overview
Hello FM is the largest network of private FM radio stations in Tamil Nadu and Puducherry. Hello FM had won 7 licenses, to set up and operate radio stations in Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Tuticorin, commercial centers of Tamil Nadu and Puducherry. Though Hello FM is physically operational only in 7 centers, but the reach covers almost half of Tamil Nadu’s population by reaching out to millions of people every day. With 3 new stations in Erode, Salem and Vellore, Hello FM is now reaching more people and serving them with the right mix of information and entertainment.
Why choose Hello FM for advertising?
This wide network and coverage across the state of Tamil Nadu and UT of Pondicherry can help a brand get the exposure that it needs. It can expand the brand’s presence significantly.
Hello FM has an extremely high listenership thus, it can help the brand communicate to a very large audience within a short time.
Hello FM with unique and innovative programmes has a lot of loyal listeners and thus advertising on this medium gives the brand a consistent and regular audience communicating with whom can be extremely beneficial for any brand.
Hello FM’s listenership mostly consists of all age groups thus brands can reach any and every age demographic through this platform.
Hello FM operates in then10 cities through independent channels and thus a brand can also target a specific area through this station.
The use of Tamil, the regional language of Tamil Nadu and Pondicherry as the medium of presentation helps the brand connect to the audience at a more personal level.
The cities where Hello FM is operational
City
Station
Chennai
Hello FM 106.4
Coimbatore
Hello FM 106.4
Erode
Hello FM 92.7
Madurai
Hello FM 106.4
Pondicherry
Hello FM 106.4
Tirunelveli
Hello FM 106.4
Trichy
Hello FM 106.4
Tuticorin
Hello FM 106.4
Vellore
Hello FM 91.5
Salem
Hello FM 91.5
The Advertising options in Hello FM
- FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
- Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
- Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
- RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
- ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
- Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
- Multiple jingles: There can be more than one audio creative for advertising.
- RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
- Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
- Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
- Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
- Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
- Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
- Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
- RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
- Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.
The Process to follow for Advertising on Hello FM
Following is the process to follow to have a successful radio advertising campaign on Hello FM:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
- Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
- Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
- Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
- Track a campaign: Receive log reports during the campaign period.
- Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.
Time slots to advertise on Hello FM
Time
Time Zone
About
7:00 AM – 11:00 AM
Morning (Prime Time)
The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM
Afternoon
The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM
Evening (Prime Time)
The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP
Equal Division of Ad slots in Morning, Afternoon & Evening drives
In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS
All Day
In ROS the advertising time is allocated where it seems fit during the entire day.
Why hire Excellent Publicity to advertise with Hello FM?
Excellent Publicity is an emerging and fastest growing advertising agency Ahmedabad headquartered with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Hello FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.
Excellent Publicity is the best place to find what you are looking in an advertising campaign on Hello FM across the nation.
So what are you waiting for, the best radio advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.