MY FM Advertising India

Overview

A pioneering brand in the radio space, 94.3 MY FM is the radio business of DB Corp Ltd launched in 2006, MY FM took a bottom-up approach and set up its network across 30 Tier II and III cities across 7 states, building on the lineage of Bhaskar Group.Constantly evolving and innovating its offerings, MY FM draws a keen focus on its brand philosophy of ‘JiyoDil Se’, forging an emotional connect with its listeners while continually creating offerings to suit local tastes.

Why choose MY FM for Advertising?

MY FM airs in 32 cities of 6 states. Its wide coverage can help a brand in expanding their reach across all the six states within a short time.

MY FM is one of the top radio stations in most of these cities and holds a lot of significance in these places, thus advertising on such a platform can be extremely beneficial for the brand’s image.

MY FM has become India’s Leading Local FM Network, backed by in-depth market understanding and high audience engagement. This can help any brand is communicating with their audience in a more effective way.

MY FM has high reach and popularity with in these cities as well and thus it can help the brand communicate to a large audience in a fairly short duration.

Ads on MY FM can be played in different time slots and frequencies according to the brand’s choice. Thus, the brand can build campaign according to their needs and budget constraints.

MY FM’s listenership consists of people from all age groups and thus brands can target any and every age demographic through this platform.

The cities where My FM is operational

City	Station
Ahmedabad	My FM 94.3
Ahmednagar	My FM 104
Ajmer	My FM 94.3
Akola	My FM 94.3
Amritsar	My FM 94.3
Aurangabad	My FM 94.3
Bhopal	My FM 94.3
Bikaner	My FM 94.3
Bilaspur	My FM 94.3
Chandigarh	My FM 94.3
Dhule	My FM 95
Gwalior	My FM 94.3
Hisar	My FM 94.3
Indore	My FM 94.3
Jabalpur	My FM 94.3
Jaipur	My FM 94.3
Jalandhar	My FM 94.3
Jalgaon	My FM 94.3
Jodhpur	My FM 94.3
Karnal	My FM 94.3
Kota	My FM 94.3
Nagpur	My FM 94.3
Nanded	My FM 94.3
Nashik	My FM 104.2
Raipur	My FM 94.3
Rajkot	My FM 94.3
Sangli	My FM 104
Solapur	My FM 95
Surat	My FM 94.3
Udaipur	My FM 94.3

The Advertising options in My FM

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on My FM

Following is the process to follow to have a successful radio advertising campaign on Aamar FM:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on My FM

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with My FM?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats My FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on My FM across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.