Radio Dhoom Advertising India

Overview

Radio Dhoom is a radio station operating in Jharkhand. There are two radio channels coming under Radio Dhoom, one operating in Ranchi and one in Jharkhand. Unlike most of the other radio stations which have a lot of syndicated programmes produced in Delhi or Mumbai, Radio Dhoom is known for its localised content. It’s tagline- Tension nahi Lene Ka which had been promoted extensively during its launch was extremely well received by the youth who are the major part of the radio station’s high listenership.

Why choose Radio Dhoom for Advertising?

Radio Dhoom is an excellent platform for advertising in Jharkhand. It is one of the most popular radio stations in the area and is especially popular amongst youth. Thus, advertising on Radio Dhoom would give the brands a very high reach.

Radio Dhoom is extremely youth oriented with its programmes and the music that it plays. Thus, advertising on this platform can be extremely advantageous for any brand aiming to target the younger demographic of these areas.

Advertising on Radio Dhoom is extremely affordable thus it can be managed even with small budgets.

Radio Dhoom’s listenership is extremely loyal and thus brands get a to communicate with the same audience repeatedly allowing them to have a better awareness and recognition among the people.

Radio Dhoom operates in two most populated and developed areas in Jharkhand. People in these cities have a higher disposable income than other areas in the cities thus any brand that wishes to target such an audience can be benefitted by advertising on Radio Dhoom.

Radio Dhoom has ad slots available all throughout the day, thus brands can pick the timing and frequency of their ad flexibly according to their target segment and budget constraints.

The Cities where Radio Dhoom is operational

The Advertising options in Radio Dhoom

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Dhoom

Following is the process to follow to have a successful radio advertising campaign on Radio Dhoom:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Dhoom

Why hire Excellent Publicity to advertise with Radio Dhoom?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Dhoom provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Dhoom.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.