Radio Indigo Advertising India

Overview

Indigo 91.9 FM is India’s first and longest running international radio network operating in Bangalore and Goa. The channel is a part of Asianet News Media and Entertainment Pvt. Ltd. which is owned by a BharatiyaJanata Party member of parliament Rajeev Chandrasekhar. The brand is positioned as the radio station for a Fun Young India. The station forayed into other extensions which include Indigo XP (formerly known as Indigo Live Music Bar) an experiential performance venue in Bangalore,TheIndigoXP.com - the radio station’s digital arm, Indigo Live events for large format entertainment festivals and Radio as a Service in premium venues and locations.

Why choose Radio Indigo for advertising?

Radio Indigo is an extremely popular radio station in both Goa as well Bangalore. It has a huge listenership and thus advertising on Radio Indigo can help the brands significantly in increasing their awareness among the public.

Not only does it have a very wide listenership but these listeners are also extremely loyal and consistent. Communicating to these people on a regular basis would give the brand to have great recognition among the public.

Radio Indigo offers various time slots throughout the day for advertising from which brands choose the slot which suits them the best according to their needs and budget constraints.

Radio Indigo airs in only two cities Panaji and Bengaluru. Any brand that wishes to target any of these two areas specifically must make use of this incredible medium.

Along with this, Radio Indigo is especially popular among the youth with its innovative youth-oriented programmes thus helping any brand that wishes to target a younger demographic, do so in more effective way.

With English being its main language of presentation, Radio Indigo can target the large number of non-native speakers in these areas while at the same time even communicating to native speakers most of whom tend to be extremely fluent in English

The cities where Radio Indigo is operational

City	Station
Bangalore	Radio Indigo 91.9 FM
Goa	Radio Indigo 91.9 FM

The Advertising options in Radio Indigo

1. FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
• Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
• Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
• RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
• ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
• Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
• Multiple jingles: There can be more than one audio creative for advertising.
2. RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
3. Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
4. Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
5. Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
6. Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
7. Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
8. Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
9. RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
10. Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

The Process to follow for Advertising on Radio Indigo

Following is the process to follow to have a successful radio advertising campaign on Radio Indigo:

1. Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
2. Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
3. Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
4. Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
5. Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
6. Track a campaign: Receive log reports during the campaign period.
7. Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.

Time slots to advertise on Radio Indigo

Time	Time Zone	About
7:00 AM – 11:00 AM	Morning (Prime Time)	The morning time band is considered a prime time and is highly recommended for advertisements due to the increased number of listeners in morning.
11:00 AM– 5:00 PM	Afternoon	The Afternoon time band is considered a non-prime time due to its lesser number of listeners comparatively but music shows and major podcasts are played in this slot.
5:00 PM – 10:00 PM	Evening (Prime Time)	The evening slot is considered a prime time and recommended for advertisements because the more number of commuters listen to radio in the evening.
RODP	Equal Division of Ad slots in Morning, Afternoon & Evening drives	In RODP the advertisement slots is divided equally in morning, afternoon and evening drives
ROS	All Day	In ROS the advertising time is allocated where it seems fit during the entire day.

Why hire Excellent Publicity to advertise with Radio Indigo?

Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio Indigo provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.

Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio Indigo across the nation.

So what are you waiting for, the best radio advertising plan is just a few clicks away.

For more details, contact us or write us at inquiry@excellentpublicity.com.