Overview
94.3 Radio One is a commercial radio network in India. It was launched on 18 September 2007 with stations in the seven cities Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata and Pune. The network is the only one broadcasting in English in all of India's three biggest cities: Mumbai, Delhi and Bangalore. Targeting an upscale sophisticated audience. All stations broadcast at 94.3 MHz except the one in Ahmedabad which is at 95.0 MHz.
Why choose Radio One for advertising?
94.3 Radio One was ranked as India's most attractive radio brand 2017 (out of two radio brands listed), and at place 531 among all brands, in the annual publication India's Most Attractive Brands. Advertising on such a medium would can do wonders for your brand’s image.
Radio One’s presence in all metro cities of India which are also among the most populated areas in the country can help a brand.
Radio One has high reach and popularity with in these cities as well and thus it can help the brand communicate to a large audience in a fairly short duration.
Ads on Radio One can be played in different time slots and frequencies according to the brand’s choice. Thus, the brand can build campaign according to their needs and budget constraints.
Radio One’s listenership is an Urban’ sophisticated and upscale audience and thus any brand aiming to target such a demographic must do it through Radio One.
94.3 Radio One celebrated its 11th anniversary in September 2018 by launching a pioneering 'audience tracker', the first by any media company in India, that tracks the consumption habits of its upscale audience across brands and categories. This can help brands in more effective and precise behavioural targeting.
- FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
- Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
- Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
- RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
- ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
- Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
- Multiple jingles: There can be more than one audio creative for advertising.
- RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
- Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
- Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
- Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
- Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
- Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
- Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
- RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
- Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.
The Process to follow for Advertising on Radio One
Following is the process to follow to have a successful radio advertising campaign on Radio One:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
- Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
- Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
- Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
- Track a campaign: Receive log reports during the campaign period.
- Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.
Who Should Consider Advertising on Radio One?
Radio One stands out as a premium radio station catering to urban, cosmopolitan listeners who enjoy quality music, engaging conversations, and thought-provoking content. Its curated programming and distinct audience profile make it an excellent choice for advertisers looking to connect with a vibrant and influential demographic.
Advertising on Radio One is particularly beneficial for:
Brands Targeting Urban Professionals and Millennials:
Radio One’s audience comprises upwardly mobile professionals, entrepreneurs, and millennials who are career-focused, tech-savvy, and always on the lookout for innovative products and services. These individuals have a strong influence over purchasing decisions, making them a valuable demographic for advertisers.
Premium and Niche Brands:
From luxury automobiles and high-end electronics to bespoke fashion and gourmet food, Radio One’s listeners are prime customers for premium brands. The station’s reputation for delivering top-tier content aligns seamlessly with the ethos of exclusivity and quality, making it a natural fit for niche products and services.
Businesses Seeking Hyper-Local Advertising Impact:
With its city-specific programming in key urban centers, Radio One offers advertisers the opportunity to craft location-focused campaigns. This is particularly beneficial for local businesses, event organizers, and regional brands looking to create a deep and direct connection with their audience.
Lifestyle and Entertainment Brands:
Radio One’s content often revolves around music, fashion, travel, and other lifestyle themes, making it a natural choice for brands in these sectors. From promoting new movies and events to launching innovative travel packages or fashion collections, advertisers can effectively leverage Radio One’s affinity with its audience.
Advertisers Looking for High Listener Engagement:
Radio One fosters interactive programming where listeners actively participate through calls, social media, and contests. This high level of engagement ensures that advertisements don’t just reach listeners but also resonate with them on a personal level.
Global and Multicultural Brands:
With a heavy focus on international music and a global outlook, Radio One attracts cosmopolitan listeners with diverse tastes. For brands with an international presence or those targeting globally-minded consumers, Radio One is the perfect medium to deliver their message.
Innovators and Trendsetters:
Businesses that aim to position themselves as innovative and trendsetting can benefit from Radio One’s association with creativity and modernity. Its audience includes early adopters who are keen to explore and experiment with new products and services.
Why hire Excellent Publicity to advertise with Radio One?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Radio One provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.
Excellent Publicity is the best place to find what you are looking in an advertising campaign on Radio One across the nation.
So what are you waiting for, the best radio advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.
FAQs
Radio One offers a diverse range of advertising options to suit various marketing budgets and objectives. These include traditional radio spots in various durations, sponsorships of popular shows or segments, on-air contests and promotions, digital audio campaigns, and integrated marketing solutions that combine on-air and online elements.
Radio One advertisement costs vary greatly depending on several factors. These include the time of day, day of the week, and the specific show or program. Prime-time slots, such as morning and evening rush hours, and popular shows with large audiences typically command higher rates. Other factors that influence cost include the duration of the commercial, the frequency of airings, and the overall campaign duration. For the most accurate and up-to-date pricing information, it's best to contact the Radio One sales team directly. They can provide a customized quote based on your specific advertising needs and budget.
Advertising on Radio One offers numerous advantages for businesses. Firstly, it provides access to a large and engaged audience, particularly in urban areas. Secondly, radio advertising is a cost-effective medium compared to television or print. Thirdly, radio allows for frequent and repetitive messaging, which helps to increase brand awareness and recall. Fourthly, radio advertising can be highly targeted, allowing businesses to reach specific demographics and interests through station programming and show selection. Finally, radio creates a strong emotional connection with listeners, fostering a sense of intimacy and trust between the brand and the audience.
Radio One operates 24/7, offering a wide range of advertising timings to suit various business needs. These include: Daytime slots: Ideal for reaching working professionals and commuters. Drive-time slots: Highly effective for reaching a large audience during morning and evening commutes. Overnight slots: Cost-effective option for reaching specific demographics or for brand recall. Weekend slots: Ideal for reaching a relaxed and receptive audience. The optimal advertising timings will depend on your target audience and campaign objectives. The Radio One sales team can help you identify the most effective timings for your specific needs.
Radio One offers a variety of ad formats, including: Radio Spots: Traditional 10, 15, 30, or 60-second commercials aired during program breaks. Sponsorships: Sponsorships of popular shows or segments that allow for brand integration and exclusive mentions. Contests and Promotions: Engaging on-air contests and promotions that drive listener interaction and generate excitement. Jingles and Sonic Logos: Short, catchy jingles and sonic logos that create strong brand recall and reinforce brand identity. Digital Audio Ads: Online audio ads that complement on-air campaigns and extend reach across digital platforms.