Overview
Red FM is a nationwide FM station owned by Sun TV Network. It was launched in 2002 and today broadcasts in 64 cities reaching out to 40 million listeners across India. Red FM have recently been rates as India’s most admired FM Radio Station. The station broadcasts from 6am to 12am. In metro cities, the station broadcasts 24 hours. Their punchline is 'Bajaate Raho'. Red FM 93.5 Bengaluru's Show "Morning No 1 with Disha" hosted by RJ Disha Oberoi, has won the "New York Film Festival’s World’s Best Radio Programs Awards" in different categories consecutively for two years in a row.
Why choose Red FM for Advertising?
Red FM offers advertisers unique and innovative ideas to reach its target audience.
The advertisers can target the right set of consumers through Red FM’s online presence “Red Live” which is another way to interact with listeners through sponsorship and promotion packages. Red Live has reached over 1 million people in last 3 years.
Red FM also has a digital presence “Red Network” which has approx. 2.5 million followers which can easily leverage the right set of audience through its innovative content.
It is the most evolving advertisement platform which delivers remarkable branding results as well as gives businesses brand recognition with highly effective consumer base.
Who Should Consider Advertising on Red FM India
Red FM India, known for its lively energy and the famous tagline “Bajaate Raho!”, is a premier radio network with a massive following across the country. Its presence in over 60 cities and its youthful, urban vibe make it a powerful advertising platform for businesses, brands, and individuals looking to connect with a diverse audience. Here are some key groups that should consider advertising on Red FM:
1. Local Enterprises and Small Businesses
Local stores, restaurants, cafes, and service providers can use Red FM’s localized reach to attract customers within their city. Radio’s conversational and relatable format makes it an effective medium to build brand awareness and increase foot traffic.
2. Established Brands and National Campaigns
Companies with a nationwide presence can use Red FM to amplify their campaigns across urban and semi-urban markets. Whether it’s launching a product, promoting sales, or reinforcing brand identity, Red FM’s extensive network ensures unparalleled reach.
3. Digital Platforms and Startups
Startups in e-commerce, fintech, and online services can tap into Red FM’s tech-savvy and digitally active audience. Radio ads are perfect for creating buzz, increasing app downloads, and driving website visits among younger listeners.
4. Media and Entertainment Industries
From promoting blockbuster movies to organizing concerts and festivals, the entertainment industry relies heavily on Red FM for audience engagement. The network’s vibrant RJs and creative ad campaigns make it an ideal choice for launching events or music albums.
5. Education Sector
Schools, universities, and coaching institutes aiming to connect with students or parents can benefit from Red FM’s reach. The medium is highly effective for promoting admissions, courses, or scholarship programs, targeting urban families and young learners.
6. Real Estate Developers
Builders and property consultants can leverage Red FM to advertise new residential or commercial projects. Radio’s wide reach and repetitive messaging ensure that property listings reach potential buyers and investors in key urban areas.
7. Health and Wellness Providers
Healthcare organizations, fitness centers, and wellness brands can use radio to run awareness campaigns, promote offers, or introduce services. Red FM’s emotionally engaging platform allows for impactful messaging that builds trust and drives action.
8. Automobile Sector
Car and bike manufacturers, along with dealerships, can promote their latest models and offers through Red FM. Its urban audience, often aspirational and brand-conscious, responds well to campaigns centered on lifestyle and innovation.
9. Public Awareness Campaigns
Red FM’s extensive listenership makes it a prime choice for government bodies and NGOs running campaigns on social issues, public health, or safety. The network’s creative presentation ensures that important messages are delivered effectively to a broad audience.
10. Fashion and Lifestyle Brands
Clothing, accessories, and personal care brands can leverage Red FM’s youthful audience to boost visibility. With catchy jingles and innovative campaigns, brands can build a strong connection with listeners.
11. Recruiters and Employment Ads
Companies looking to attract talent can advertise job openings through Red FM. The platform helps businesses reach a large pool of job seekers, including skilled professionals and fresh graduates, in a short span of time.
12. Individuals for Personalized Messaging
Whether it’s announcing a community event, celebrating a personal milestone, or sharing a public message, individuals can use Red FM’s creative ad formats to connect with a larger audience in a unique and engaging way.
Red FM India’s energetic vibe, regional adaptability, and vast network make it a versatile platform for businesses and individuals. Its ability to captivate a broad yet segmented audience ensures your message resonates and drives results.
The Advertising options in Red FM
- FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
- Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
- Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
- RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
- ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
- Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
- Multiple jingles: There can be more than one audio creative for advertising.
- RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
- Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
- Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
- Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
- Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
- Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
- Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
- RJ Visit: In RJ Visit the Popular RJ’s of a specific radio station visits the advertiser’s commercial location.
- Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.
The Process to follow for Advertising on Red FM
Following is the process to follow to have a successful radio advertising campaign on Red FM:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
- Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
- Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
- Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
- Track a campaign: Receive log reports during the campaign period.
Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.
Why hire an Excellent Planner to advertise with Red FM
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Red FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.
Excellent Publicity is the best place to find what you are looking in an advertising campaign on Red FM across the nation.
So what are you waiting for, the best radio advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.
FAQs
Red FM offers a variety of advertising options to suit different marketing budgets and objectives, including: Radio Spots: These are short, audio advertisements that can be aired during program breaks. They can range from brief jingles to longer commercials. Sponsorships: Sponsorships involve associating your brand with specific programs or events on Red FM. This can include sponsoring a popular show, a music segment, or a special event. Contests and Promotions: Red FM can host contests and promotions that feature your brand, increasing audience engagement and generating excitement. Live Reads: On-air personalities can mention your brand or product during their program, providing a more personal and engaging touch. Digital Extensions: Many radio stations, including Red FM, offer digital extensions to their radio campaigns, such as online banner ads and social media promotions.
Advertising on Red FM can offer several key benefits for your brand: Increased Brand Awareness: Reach a large and engaged audience across multiple cities and increase brand visibility. Improved Brand Recall: Catchy jingles and memorable radio spots can increase brand recall and top-of-mind awareness. Targeted Audience: Red FM offers opportunities to target specific demographics and interests, ensuring your message reaches the right audience. Cost-Effectiveness: Radio advertising can be a cost-effective way to reach a large audience compared to other media channels. Enhanced Brand Image: Associating your brand with a popular and entertaining radio station like Red FM can enhance your brand image and create a positive association.
Red FM typically targets a young and urban audience, with a focus on: Young Professionals: Reaching a significant segment of young professionals and working individuals. Students: Engaging with a young and dynamic student population. Urban Youth: Connecting with a vibrant and engaged urban youth culture. The specific demographics may vary across different cities and regions.
The cost of advertising on Red FM varies depending on several factors: Ad Length: Longer ads generally cost more than shorter ads. Time Slot: Prime time slots, such as morning and evening rush hours, are typically more expensive. Day of the Week: Weekends and holidays may have higher advertising rates. Reach and Frequency: The cost will depend on the desired reach and frequency of your ads. For precise pricing information, it's best to contact Red FM directly or consult with a media buying agency like Excellent Publicity.
Partnering with Excellent Publicity for your Red FM advertising campaign offers numerous advantages: Strategic Guidance: We'll develop a tailored advertising strategy that aligns with your specific marketing objectives and budget. Media Buying Expertise: We'll leverage our relationships with Red FM to secure the most effective time slots and negotiate the best possible rates. Creative Excellence: Our team will craft compelling radio commercials and jingles that capture attention and effectively convey your brand message. Campaign Management: We'll manage your entire campaign, from initial planning and execution to ongoing monitoring and optimization. Data-Driven Insights: We'll track key performance indicators (KPIs) and provide you with detailed reports, allowing you to measure the effectiveness of your campaign and make data-driven decisions.