Advertising in Asianet News

Advertising on Asianet News

Asianet News is free of cost Malayalam-language news channel from Asianet News Network (ANN). It was previously known as Asianet Global. The direct is situated in Thiruvananthapuram, Kerala. Asianet News is presently one of the market chiefs in the Malayalam TV news area. Asianet News has had a long history of valid and adjusted news coverage that is incredulous of positions across the political range. It is frequently portrayed as "a generally trusted" brand and "top player" in the Malayalam media space.

Why advertising in Asianet News can increase your brand awareness?

Asianet News makes for an excellent choice to advertise your product/service because of the following features it offers:

• Excellent viewership numbers: With more than 8 Lakh viewers, Asianet News is an ideal channel to advertise a product. A majority of Malayalam-speaking audiences opt for Asianet News to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Lowest price among other News channels: Asianet News has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose Asianet Newsif he wants a good reach and frequency at minimal prices.
• More creative freedom: Asianet News gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Asianet News allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on Asianet News?

These features of Asianet News makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Asianet News
• Asianet News has extensive viewership across all age groups
• Asianet News Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Asianet News Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Asianet News

These are the possible ad formats for advertising on the platform of Asianet News:

• Asianet News Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Asianet News Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Asianet News Brand Integrations: This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Asianet News

On Asianet News, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Asianet News as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.asianetnews.com/

How to select the right agency for advertising on Asianet News?

Media Agency plays an important role in an advertisement in Asianet News. As Excellent Publicity being a media agency we figure out that is Asianet News a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Asianet News

• Share your requirements for advertisement on Asianet News
• Approach our efficient planners and executors and share your requirements for advertising campaign
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Asianet News
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels
• The ad rates differ depending on different shows, prime time, non-prime that is selected
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response

Who Should Consider Advertising on Asianet News?

Asianet News caters to a wide audience, making it an excellent choice for a variety of advertisers:

Brands Targeting Malayalam-Speaking Audiences Across the Globe

Asianet News boasts a strong presence not only in Kerala but also among the global Malayalam-speaking diaspora. If your business offers products or services tailored to this linguistic and cultural demographic, the channel ensures your message reaches the right audience.

Healthcare, Wellness, and Pharmaceutical Brands

The credibility associated with Asianet News makes it a natural fit for promoting hospitals, clinics, health insurance, pharmaceutical products, and wellness solutions. Its audience, which values trust and reliability, is more likely to engage with such offerings.

Real Estate Developers and Builders

For real estate companies looking to attract high-value customers, advertising on Asianet News provides a platform to showcase residential projects, commercial spaces, and premium developments to a well-informed and financially capable audience.

Financial Services and Banking Sector

With a viewer base that includes professionals, entrepreneurs, and decision-makers, Asianet News is a strategic channel for banks, investment firms, and financial service providers aiming to build trust and drive engagement.

Government Campaigns and Social Awareness Drives

Asianet News is often chosen for government and NGO initiatives because of its reach and credibility. Campaigns promoting public health, education, safety, and social welfare achieve high impact through its platform.

Educational Institutions and Ed-Tech Platforms

Colleges, universities, coaching centers, and online learning platforms can leverage Asianet News to target students and parents during key admission periods. Its audience includes families seeking educational opportunities and career advancement.

FMCG and Consumer Brands with Mass Appeal

From daily essentials like food and beverages to personal care products and household goods, Asianet News provides unparalleled reach to both urban and rural households, making it ideal for brands looking to expand their footprint.

Travel, Tourism, and Hospitality Brands

Kerala’s affinity for travel and its thriving tourism industry make Asianet News an excellent medium for promoting travel packages, hotels, and destination campaigns. The channel's wide reach ensures visibility among potential travelers.

Local Businesses with Regional Focus

For businesses operating in Kerala, whether it’s retail chains, local restaurants, or service providers, advertising on Asianet News ensures relevance and visibility in a regionally focused market.

Why prefer Excellent Publicity to advertise on Asianet News?

Partnering with Excellent Publicity for advertising on Asianet News ensures a streamlined, impactful, and results-driven campaign. Here’s how they add value to your brand’s advertising journey:

Expertise in Regional Campaigns

Excellent Publicity specializes in crafting campaigns that resonate with regional audiences. Their in-depth understanding of Kerala’s culture, values, and preferences helps tailor messages that connect authentically with Asianet News viewers.

Exclusive Access to Premium Ad Slots

Excellent Publicity ensures your ads are placed during the most-watched segments, such as prime-time news, special reports, and exclusive debates, maximizing exposure and engagement.

Tailored Strategies for Diverse Industries

Every brand has unique goals, and Excellent Publicity excels at designing custom strategies that align with your industry, audience, and campaign objectives. Whether you’re in FMCG, healthcare, education, or real estate, they ensure your ad delivers results.

Creative Ideation and Execution

From crafting captivating storylines to producing professional-quality ads, Excellent Publicity’s creative team helps your brand communicate effectively and memorably on Asianet News.

Data-Driven Optimization

Excellent Publicity uses advanced analytics to track and analyze campaign performance in real time. They provide actionable insights to optimize your strategy, ensuring maximum return on investment.

Cost-Efficient Solutions

Advertising on a premium platform like Asianet News doesn’t have to break the bank. Excellent Publicity leverages its industry connections to secure the best rates, ensuring your campaign remains within budget without compromising on impact.

End-to-End Campaign Management

From planning to execution and evaluation, Excellent Publicity handles every aspect of your campaign, offering a hassle-free experience. Their team ensures seamless coordination so you can focus on achieving your marketing goals.

Strong Reputation for Delivering Results

Trusted by leading brands across industries, Excellent Publicity has a proven track record of driving successful campaigns on regional and national platforms, including Asianet News.