Colors Rishtey is an Indian general diversion channel that primarily communicates re-runs of programming from Colors TV and furthermore airs shows from NDTV Imagine and DD National. The channel began the first creation of its shows also. Created by BBC Media Action, Navrangi Re! is the channel's first unique programming. On 1 March 2019, the channel was rebranded as Colors Rishtey.

Why advertising in Colors Rishtey works:

Colors Rishtey makes for an excellent choice to advertise your product/service because of the following features it offers:

• Affordable pricing

  Being one of the most-watched channels in India, Colors Rishtey comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.

• Contextual and Contemporary concepts

  The shows broadcasted on Colors Rishtey come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘Comedy night with Kapil’ to ‘Sasural Simar Ka’ to ‘Bigg Boss 15’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.

• Highly appealed and engaging channel

  The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of Colors Rishtey. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.

Why advertise on Colors Rishtey:

These features of Colors Rishtey make it more efficient for advertising platforms:

• Shows of different genres covering the interests of everyone are showcased on Colors Rishtey
• Colors Rishtey has extensive viewership across all age groups
• Colors Rishtey Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Colors Rishtey Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Colors Rishtey

These are the possible ad formats for advertising on the platform of Colors Rishtey:

• Colors Rishtey Video Ads:

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• Colors Rishtey Aston Bands:

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• Colors Rishtey Brand Integrations:

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Colors Rishtey:

On Colors Rishtey different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Colors Rishtey as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://colorsrishtey.com/

Agency selection for advertising on Colors Rishtey

Media Agency plays an important role in advertisement in Colors Rishtey. As Excellent Publicity being a media agency we figure out that Colors Rishtey is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Colors Rishtey

• Share your requirements for advertisement on Colors Rishtey
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Colors Rishtey.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on Colors Rishtey

Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

• Q1. What will be the rates for advertising on Colors Rishtey?

  You can contact our agency regarding the rates on advertising on Colors Rishtey, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

• Q2. How many people will be able to see my ad on Colors Rishtey?

  Advertisement reach depends upon your campaign duration and your overall budget for the ad.

• Q3. Is agency necessary for advertising on Colors Rishtey?

  Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

• Q4. How will I know if my ad was run on Colors Rishtey?

  You will receive the Telecast Certificate from our end after the completion of the campaign.

• Q5. Can I choose to advertise on a particular show on Colors Rishtey?

  Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.