Advertising in Kappa TV

Advertising on KAPPA TV:

Kappa TV is a Malayalam music channel from the Mathrubhumi group, the publisher of the widely circulated Mathrubhumi daily. Kappa TV keeps its audience entertained by music 24X7. It has an extensive viewership of Malayalam speaking audience.

KAPPA TV Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in KAPPA TV is Rs 25/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 25 X 10 = Rs 250.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on KAPPA TV

Bindaas Bollywood

Moodtapes

The Comedy Grid

Kidsflix

Footloose

Funlimited

The channel entertains people with their shows that give them their daily dose required to keep them active and to come back to the channels to get more. Their shows are catering to all age groups and for people of all likings and needs. The channel is known to be interesting and not very static in their programs. They have always catered to the liking of their audience and have never disappointed them in any way. The channels shows are also programmed based on the age groups and their availability to make sure everyone is made to feel catered to.

Formats for advertising on KAPPA TV

These are the available ad formats for advertising on the platform of KAPPA TV:

Video Ads:

Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.

Aston Band:

Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

Brand Integrations:

One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on KAPPA TV?

1. Get rates for advertising in Kappa TV by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
2. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
3. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
4. Submit the artwork and make the payment for advertising on Kappa TV, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
5. Tentative log timings will be shared every day so you can watch the Ads live being played on Kappa TV.

Agency selection for advertising on KAPPA TV:

·       Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.

·       The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you a overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.

·       Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.

·       Once this is all done we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.

Why advertising in KAPPA TV can increase your brand awareness?

Here are some reasons KAPPA TV is a great platform for your Brand.

• KAPPA TV channel a budgeted medium for advertising:

It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in KAPPA TV is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.

• KAPPA TV is a very effective way to reach to the customer:

KAPPA TV is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making KAPPA TV the most watched channel among the audience.

• A Popular Hub for Viewers:

It will be an effective way to reach the best audience from all age groups. Audiences have always loved the channel for their programs, and they prefer KAPPA TV channel to get their daily dose of entertainment, drama in the form of shows and programmes from it.

Advantages of advertising on KAPPA TV

This feature of KAPPA TV makes it more efficient for advertising platform:

• KAPPA TV has extensive viewership across the working class and the normal people.
• KAPPA TV Advertising Rates are comparatively lower than other leading channels.
• Reach within premium audience who can be your prospective customers
• KAPPA TV Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)