Advertising in Kaumudy

Advertising on KAUMUDY:

Kaumudy TV is a Malayalam television channel owned by the owners of the Malayalam daily newspaper Kerala Kaumudi. The channel was officially launched on 5 May 2013. Prime Minister Manmohan Singh had already unveiled the logo of the channel a year earlier during the centenary celebrations of Kerala Kaumudi.

KAUMUDY Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in KAUMUDY is Rs 120/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 120 X 10 = Rs 1200.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on KAUMUDY

Cinema Kottaka

Kaumudy Gulf news

Devamarthum

Ladies Hour

Snake Master

Aliyans

Music on Demand

Formats for advertising on KAUMUDY

These are the available ad formats for advertising on the platform of KAUMUDY:

Video Ads:  

Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.

Aston Band: 

Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

Brand Integrations:

One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on KAUMUDY?

1. Get rates for advertising in Kaumudy by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
2. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
3. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
4. Submit the artwork and make the payment for advertising on Kaumudy, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
5. Tentative log timings will be shared every day so you can watch the Ads live being played on Kaumudy.

Agency selection for advertising on KAUMUDY:

·       Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.

·       The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you an overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.

·       Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommend to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.

·       Once this is all done all we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space will be handled by the media agency.

Why advertising in KAUMUDY can increase your brand awareness?

Here are some reasons KAUMUDY is a great platform for your Brand.

• KAUMUDY channel a budgeted medium for advertising:

It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in KAUMUDY is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.

• KAUMUDY is a very effective way to reach to the customer:

KAUMUDY is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making KAUMUDY the most watched channel among the audience.

• A Popular Hub for Viewers:

It will be an effective way to reach the best audience from all age group. Audience have always loved the channel for their programs, and they prefer KAUMUDY channel to get their daily dose of entertainment, drama in the form of shows and programmes from it

Advantages of advertising on KAUMUDY

This feature of KAUMUDY makes it more efficient for advertising platform:

• KAUMUDY has extensive viewership across the working class and the normal people.
• KAUMUDY Advertising Rates are comparatively lower than other leading channels.
• Reach within premium audience who can be your prospective customers
• KAUMUDY Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on KAUMUDY?

You can do that by contacting our agency regarding the rates on advertising on KAUMUDY. We can guide you with the lowest possible advertising rates with maximum reach to the audience

Why is agency necessary for advertising on KAUMUDY?

Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective).

Can I choose to advertise on particular show on KAUMUDY?

Yes, you can choose a show time either prime time or non-prime time to run your ad. Contact our agency we can guide you in what will work best for you.