Advertising in Mahuaa Plus

Advertising on MAHUA PLUS:

Mahua Plus is a Bhojpuri General Entertainment Channel, owned and operated by Mahua Entertainment Pvt Ltd, a media and entertainment company based in Noida. The only rationale of mahua Plus is to reinvent a strong local essence for its viewers, capturing the culture and tradition of U.P, Bihar & Jharkhand.

MAHUA PLUS Advertisement Rates

Excellent Publicity gives you the best rates compared in the market of advertising. Every channel determines its advertisement rates based on the time slots or bands. The rates are usually calculated using per sec of airtime to advertise in the channel, Airtime is the duration till when the advertisement will be on air.

If the cost mentioned to advertise in MAHUA PLUS is Rs 55/sec. For an ad that is 10 Sec long, the cost for playing your ad in the channel will be Rs 55 X 10 = Rs 550.

Time slots or bands are usually segregated into two –

Prime Time: Programs taking place during the middle evening is considered the prime time or the peak time. The block of broadcast from 08:00 PM to 11:00 PM local time is considered the prime time.

Non Prime Time: Any hours excluding the prime hours are non prime hours. It comparatively has less number of viewers than in prime time.

List of programmes to advertise on MAHUA PLUS

Superhit Lagatar

Bhojpuriya Dhadkan

Mix Masala

Bhojpuriya Express

Sair Sapata

Bhajan Sandhya

Retro Hits

Formats for advertising on MAHUA PLUS

These are the available ad formats for advertising on the platform of MAHUA PLUS:

Video Ads:  

Video ads are one of the popular choices among our clients. As suggested these advertisements are played during the day or all through the day during the ad break. This is a very easy, effective and direct way to get the audience’s attention. The minimum ad duration to advertise your brand is 10 seconds.

Aston Band: 

Aston bands are a good way to reach out to the viewers by grabbing the attention of the viewer as they play either on the top or bottom of the screen while the content is being broadcast. It is popular and effective as it’s featured in the main screen with the programme being broadcast. The time duration is 10 seconds, the placement is either above or around the content that is being played.

Brand Integrations:

One very good and efficient way to reach to the viewers in a flagship event or a show or a programme is by using this method of brand integration, this is a personalised solution for the brand with unique and creative advertisement. This is a special and customized media option which can be created as per your objective and advertisement budget.

How to advertise on MAHUA PLUS?

1. Get rates for advertising in Mahua Plus by contacting us. Do note that rates vary as per the time band i.e. prime time or non-prime time.
2. Based on your budget you can choose your creative and objective. Your ads can be made in these formats video ads, scrollers, Aston Bands, and Brand integrations for advertising.
3. Factors like Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date need to also be decided.
4. Submit the artwork and make the payment for advertising on Mahua Plus, the widely used formats are CDR for image creative and a MOV file for video creative. We can also convert your content into the acceptable format.
5. Tentative log timings will be shared every day so you can watch the Ads live being played on Mahua Plus.

Agency selection for advertising on MAHUA PLUS:

·       Your success is something we are very serious about and with our expertise as a media agency we will make sure that you get the best out of this, by choosing the best slot to reach the maximum target within your budget.

·       The frequency and the time bands or timing of your advertisement is planned based on the product and the budget. We also give you a overall understanding to make sure that your brand and objective is projected in the right platform i.e. the channel for your advertisement.

·       Based on your marketing objective and price we will schedule your advertisement to go live. The selection of slots are as unique as your advertisements, through the expertise we share we will recommended to advertise in prime time or non-prime time, thereby reaching the right number of audience with the lowest cost possible per reach.

·       Once this is all done all we ensure that your ad is played and the said number of reach has been covered. All other activities like buying of media space swill be handled by the media agency.

Why advertising in MAHUA PLUS can increase your brand awareness?

Here are some reasons MAHUA PLUS is a great platform for your Brand.

• MAHUA PLUS channel a budgeted medium for advertising:

It is a very popular channel among the audience and can help your product reach its targeted audience. The rate to advertise in MAHUA PLUS is very economical among many other channels. Hence it is the most budget and pocket friendly medium to advertise your brand.

• MAHUA PLUS is a very effective way to reach to the customer:

 MAHUA PLUS is a leading channel and its network has become a benchmark by becoming the medium that generates the most profit and sales. Making MAHUA PLUS the most watched channel among the audience.

 

• A Popular Hub for Viewers:

 

It will be an effective way to reach the best audience from all age group. Audience have always loved the channel for their programs, and they prefer MAHUA PLUS channel to get their daily dose of entertainment, drama in the form of shows and programmes from it.

 

Advantages of advertising on MAHUA PLUS

This feature of MAHUA PLUS makes it more efficient for advertising platform:

• MAHUA PLUS has extensive viewership across the working class and the normal people.
• MAHUA PLUS Advertising Rates are comparatively lower than other leading channels.
• Reach within premium audience who can be your prospective customers
• MAHUA PLUS Advertisement options for both prime time and non-prime time shows.

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening. Prime time consists of the time slot of 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time: Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time)

What will be the rates for advertising on MAHUA PLUS?

You can do that by contacting our agency regarding the rates on advertising on MAHUA PLUS. We can guide you with the lowest possible advertising rates with maximum reach to the audience.

Why is agency necessary for advertising on MAHUA PLUS?

Media agency will help you handle buying media space and can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective).