Sahara Samay is a Hindi-language 24/7 news television channel, owned by Sahara India Pariwar. The channel is a free-to-air and launched on 28 March 2003. The channel is available across all major cable and DTH platforms as well as online.

Sahara Samay Advertisement Rates

You will get the rate for advertising in Sahara Samay in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Sahara Samay is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Sahara Samay will come to Rs 300 X 10 = Rs 3,000.

Formats for advertising on Sahara Samay

This are the possible ad formats for advertising on the platform of Sahara Samay

• Sahara Samay Video Ads

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• Sahara Samay Aston Bands

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• Sahara Samay Brand Integrations

  This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Steps for advertising on Sahara Samay

• Share your requirements for advertisement on Sahara Samay
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Sahara Samay
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Agency selection for advertising on Sahara Samay

Media Agency plays an important role for advertisement in Sahara Samay. As Excellent Publicity being a media agency we figure out that is Sahara Samay a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Benefits of advertising on Sahara Samay

This feature of Sahara Samay makes it more efficient for advertising platform:

• Shows of different genre covering interests of everyone are showcased on Sahara Samay
• Sahara Samay has extensive viewership across all age groups
• Sahara Samay Advertising Rates are comparatively lower than other leading channels
• Reach within premium audience who can be your prospective customers
• National reach
• Sahara Samay Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.

FAQs

Q1. Is agency necessary for advertising on Sahara Samay?

• Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

Q2. How will I know if my ad was run on Sahara Samay?

• You will receive the Telecast Certificate from our end after completion of the campaign

Q3. Can I choose to advertise on particular show on Sahara Samay?

• Yes you can choose a particular shows, time (prime time, non prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.