Advertising in Times Now

Advertising on Times Now

The Times Now is a 24-hour English news channel in India owned and operated by The Times Group. The channel launched on 23 January 2006 in partnership with Reuters. It is a pay television throughout India. Until 2016, it was India's most popular and most viewed English news channel with Arnab Goswami as the anchor.

Times Now Advertisement Rates

You will get the rate for advertising in Times Now in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Times Now is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Times Now will come to Rs 300 X 10 = Rs 3,000.

Shows on Times Now

• Open House
• E Town News
• The Last Word
• The News Hour
• Market Fatafat

Formats for advertising on Times Now

This are the possible ad formats for advertising on the platform of Times Now:

• Times Now Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Times Now Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Times Now Brand Integrations: This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Who Should Consider Advertising on Times Now?

Times Now, one of India’s premier English news channels, is synonymous with high-quality journalism and impactful reporting. Known for its bold debates and comprehensive news coverage, Times Now attracts an educated, affluent, and opinion-driven audience. This makes it an ideal platform for advertisers targeting urban, aspirational, and influential individuals. Below are the types of advertisers who should consider Times Now for their campaigns:

1. Corporates and National Brands

Large companies aiming to connect with professionals, business leaders, and decision-makers can benefit from Times Now’s viewership. Industries such as banking, insurance, telecom, and technology frequently use Times Now to strengthen their brand equity and promote flagship offerings.

2. Luxury and Lifestyle Brands

Premium brands in categories like automobiles, fashion, jewelry, and travel can use Times Now to appeal to its urban and high-income audience. The channel’s viewers often belong to the upper socioeconomic strata, making it a perfect fit for aspirational products and services.

3. Startups and E-commerce Platforms

Growing businesses and startups looking to build credibility can rely on Times Now’s reputation to create a strong brand presence. E-commerce companies, fintech apps, and online service providers can use the platform to drive awareness and adoption among tech-savvy viewers.

4. Educational Institutions

Universities, business schools, and professional training centers targeting ambitious students and working professionals can find great value in advertising on Times Now. The channel’s reach within urban households ensures messages reach an informed audience.

5. Real Estate Developers and Investment Firms

Times Now’s educated and affluent audience makes it an excellent medium for promoting luxury real estate projects, high-end properties, and investment opportunities. Developers and financial planners can target an audience actively seeking opportunities to grow their wealth.

6. Healthcare and Pharmaceutical Companies

Healthcare providers, wellness brands, and pharmaceutical companies can run campaigns promoting advanced treatments, health services, or awareness initiatives. Times Now’s credibility ensures that health-related advertisements resonate deeply with viewers.

7. Public Policy and Advocacy Campaigns

Government bodies, NGOs, and social organizations can use Times Now to run public service announcements or advocacy campaigns. With its robust programming and thought-provoking debates, the platform guarantees the visibility of critical messages.

8. Tech and Innovation Brands

Companies in the technology, electronics, and gadget space can showcase their latest innovations on Times Now. Its viewers are early adopters of technology and respond well to campaigns that highlight cutting-edge features and benefits.

9. Events and Conferences

Promoters of national and international events, such as business summits, expos, and conferences, can use Times Now to build awareness and drive participation. The channel’s business-oriented programming ensures a receptive audience for such campaigns.

10. Financial Services and Investment Platforms

Insurance companies, mutual funds, and financial advisors can leverage Times Now to connect with professionals looking for smart financial solutions. The channel’s audience often consists of individuals interested in financial planning and wealth management.

Advertising on Times Now is ideal for anyone seeking to reach a sophisticated, urban audience that values credible information and thoughtful engagement.

Steps for advertising on Times Now

• Share your requirements for advertisement on Times Now
• Approach our efficient planners and executors and share your requirements for advertising campaign
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Times Now
• Receive the best quotes
• We provide lowest assured rates with best services for television advertising across various channels
• The ad rates differ depending on different shows, prime time, non-prime that is selected
• Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response

Why choose Excellent Publicity to advertise on Times Now Newsaper?

Excellent Publicity is a trusted partner for businesses looking to run effective and impactful advertising campaigns on platforms like Times Now. With a wealth of experience in media planning and execution, Excellent Publicity ensures that your campaign maximizes its potential. Here’s why you should choose Excellent Publicity for advertising on Times Now:

1. Tailored Advertising Strategies

Excellent Publicity offers customized solutions designed to align with your brand objectives and target audience. From selecting the right time slots to crafting compelling creatives, their expertise ensures your ad resonates with Times Now’s viewers.

2. Competitive Pricing and Prime Placement

Leveraging strong relationships with media houses, Excellent Publicity secures competitive ad rates and prime placements for your campaign. This guarantees optimal visibility without overshooting your budget.

3. Expertise in News Media Advertising

Times Now’s audience is discerning and sophisticated, requiring ads that are both relevant and impactful. Excellent Publicity’s in-depth knowledge of news media ensures that your message integrates seamlessly with Times Now’s programming.

4. Data-Driven Campaign Optimization

Excellent Publicity uses advanced analytics and audience insights to plan, execute, and optimize campaigns. This data-driven approach ensures that your advertisements perform efficiently and deliver measurable results.

5. Creative Support

The team at Excellent Publicity works with you to develop creative and engaging ad content tailored for Times Now’s audience. Whether it’s a traditional TV spot, sponsorship, or branded content, they ensure your campaign stands out.

6. Multi-Channel Campaign Expertise

Beyond television, Excellent Publicity offers integrated advertising solutions across print, digital, and outdoor media. This enables you to amplify your Times Now campaign with complementary channels for greater impact.

7. Timely Execution and Campaign Monitoring

From booking ad slots to real-time campaign tracking, Excellent Publicity provides end-to-end support. Their meticulous attention to detail ensures that your campaign runs smoothly and delivers the expected outcomes.

8. Access to Diverse Ad Formats

Excellent Publicity helps brands explore various ad formats, including sponsored segments, program integrations, and prime-time commercials. Their expertise ensures the best format is chosen to align with your brand’s message and audience.

9. Proven Success Across Industries

Excellent Publicity has successfully executed campaigns for clients in industries like real estate, education, healthcare, and FMCG on Times Now. Their experience makes them a reliable partner for achieving your campaign goals.

10. Dedicated Account Management

With Excellent Publicity, you’ll receive personalized attention from their team of advertising experts. They ensure that every step of the campaign is aligned with your goals and delivers value for your investment.

By choosing Excellent Publicity, you’re partnering with a team that is committed to delivering impactful campaigns on a platform as prestigious as Times Now. With their strategic approach and creative execution, you can trust Excellent Publicity to elevate your brand’s visibility and influence.