Advertising in West Bengal Cable TV
Advertisement on West Bengal Cable TV has a lot of benefits. Advertising on West Bengal Cable TV is an essential component of any television campaign due to its popularity in the Bengali Belt. It gives better engagement. On West Bengal Cable TV; during the current popular show; an advertisement banner can be displayed.
Key Insights
ChannelGenre Entertainment Language BengaliAdvertising Options in West Bengal Cable TV
L Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on WEST BENGAL CABLE TV
Advertising through WEST BENGAL CABLE TV is an effective advertising method in the Television media type. Advertising in WEST BENGAL CABLE TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement.
WEST BENGAL CABLE TV Advertisement Rates
You will get the rate for advertising in WEST BENGAL CABLE TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in WEST BENGAL CABLE TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on WEST BENGAL CABLE TV will come to Rs 300 X 10 = Rs 3,000.
Formats for advertising on WEST BENGAL CABLE TV
This are the possible ad formats for advertising on the platform of WEST BENGAL CABLE TV :
- WEST BENGAL CABLE TV Video Ads
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- WEST BENGAL CABLE TV Aston Bands
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- WEST BENGAL CABLE TV Brand Integrations
This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
Agency selection for advertising on WEST BENGAL CABLE TV
Media Agency plays an important role for advertisement in WEST BENGAL CABLE TV . As Excellent Publicity being a media agency we figure out that is WEST BENGAL CABLE TV a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Benefits of advertising on WEST BENGAL CABLE TV
This feature of WEST BENGAL CABLE TV makes it more efficient for advertising platform:
- Shows of different genre covering interests of everyone are showcased on WEST BENGAL CABLE TV
- WEST BENGAL CABLE TV has extensive viewership across all age groups
- WEST BENGAL CABLE TV Advertising Rates are comparatively lower than other leading channels
- Reach within premium audience who can be your prospective customers
- National reach
- WEST BENGAL CABLE TV Advertisement options for both prime time and non-prime time shows.
- Prime Time
Theprime timeor thepeak timeis the block of broadcast programmingtaking place during the middle of the evening for television programming.In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
- Non-Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.