Overview
Suryan FM is Tamil Nadu’s undisputed No. 1 private FM station. Its service is spread across the State, with presence in Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Tuticorin, Pondicherry, Salem, Erode and Vellore. Known for credibility and being a mass entertainer, Suryan FM has been a household name in Tamil Nadu for 15 years.The FM radio channel is owned by Indian media conglomerate Sun Group. The radio station has a commanding digital presence, with a massive reach within all parts of the State.
Why choose Suryan FM for Advertising?
This wide network and coverage across the state of Tamil Nadu can help a brand get the exposure that it needs. It can expand the brand’s presence significantly.
Suryan FM has an extremely high listenership thus, it can help the brand communicate to a very large audience within a short time.
Suryan FM with unique and innovative programmes has a lot of loyal listeners and thus advertising on this medium gives the brand a consistent and regular audience communicating with whom can be extremely beneficial for any brand.
Suryan FM’s listenership mostly consists of all age groups thus brands can reach any and every age demographic through this platform.
Suryan FM operates in 10 cities of Tamil Nadu through independent channels and thus a brand can also target a specific area through this station.
The use of Tamil, the regional language of Tamil Nadu as the medium of presentation helps the brand connect to the audience at a more personal level.
The Advertising options in Suryan FM
- FCT (Free Commercial Time): FCT is the primary form of advertising in which time slots are fixed for advertising. The time slots are classified as:
- Prime Time: The morning drive from 7 AM to 11 AM and evening drive from 5 PM to 10 PM are considered prime time.
- Non-Prime Time: The afternoon time from 11 AM to 5 PM is considered a non-prime time.
- RODP: In RODP the whole day is divided into equal time slots in morning, afternoon and evening drives.
- ROS: In ROS the advertising time is allocated where it seems fit during the entire day.
- Alternative days: The ad can also be played on alternative days or even skipping two days in between or just on weekends.
- Multiple jingles: There can be more than one audio creative for advertising.
- RJ Mentions: The popular RJ of a particular station spends 30-45 seconds talking about your brand.
- Sponsorship Tags: Sponsorship tags build a brand by associating itself with a radio station’s programme.
- Time check: Time check helps in building a strong image of your brand. It is best option for long term advertisements.
- Roadblock: In roadblock the campaign would run exclusively across the specific radio station.
- Contests: An innovative and interesting radio contests are organised to get best responses from the listeners.
- Interview: Radio interview is an interactive session which allows the advertisers to express facts and opinions on their brand so the listeners can form their own opinion.
- Studio Shift: Studio shift is a concept which involves broadcasting a particular show outside the radio station generally at the location selected by advertiser or their office.
- RJ Visit: In RJ Visit thePopular RJ’s of a specific radio station visits the advertiser’s commercial location.
- Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.
Who Should Consider Advertising on Suryan FM Advertising?
Suryan FM, one of the leading radio networks in South India, offers a dynamic platform for advertisers looking to engage with a wide and diverse audience. With its strong presence across Tamil Nadu and a loyal listener base, Suryan FM is ideal for businesses, brands, and individuals seeking to create impactful audio campaigns. Here’s who can benefit the most from advertising on Suryan FM:
1. Local Businesses and Retailers
Small and medium-sized businesses, such as retail stores, restaurants, salons, and boutiques, can use Suryan FM to promote their offerings to a highly localized audience. Radio advertising allows for quick, creative messaging to drive footfalls and awareness for nearby customers.
2. E-commerce and Consumer Brands
Brands selling consumer goods, gadgets, or lifestyle products can leverage Suryan FM to reach urban and semi-urban audiences effectively. With radio’s broad appeal and repeated exposure through jingles or promotions, e-commerce companies can boost brand recall and conversions.
3. Event Organizers
Concerts, exhibitions, sports events, and cultural programs can benefit from Suryan FM’s extensive reach and energetic presentation style. Radio campaigns generate excitement, spread event details, and encourage attendance among enthusiastic listeners.
4. Educational Institutions
Schools, colleges, coaching centers, and training institutes looking to attract students for admissions, workshops, or career programs can advertise on Suryan FM. Its youthful audience ensures effective messaging to parents, students, and aspirants.
5. Real Estate Developers
Property developers and real estate agents can use Suryan FM to market new residential and commercial projects. The network’s broad listener base ensures that advertisements reach homebuyers and investors seeking trusted real estate opportunities.
6. Healthcare Providers
Hospitals, clinics, and healthcare brands can promote health awareness campaigns, special offers, or new facilities through Suryan FM. Radio’s emotional and engaging nature is effective in building trust and encouraging audience action.
7. Automobile and Lifestyle Brands
Auto dealerships, fashion brands, and lifestyle service providers like gyms and spas can connect with aspirational listeners through catchy radio ads. Suryan FM’s urban listenership makes it an ideal platform for showcasing premium products and services.
8. Government and Public Awareness Campaigns
Government bodies and NGOs can use Suryan FM for public service messages, social awareness drives, and health campaigns. With its mass appeal, radio ensures that essential information reaches both urban and rural listeners.
9. Entertainment Industry
Movie promotions, music launches, and celebrity interviews find a perfect platform on Suryan FM. Engaging campaigns with teasers, contests, and audience interaction can help filmmakers and producers build excitement for upcoming releases.
10. Individuals for Personal Promotions
Individuals can use Suryan FM to make personal announcements such as weddings, events, or milestones. The wide listenership ensures the message reaches a broader audience effectively.
It doesn’t matter if you are a local business aiming for immediate results, a corporate brand building awareness, or an event organizer driving participation. Suryan FM’s vibrant platform delivers your message with energy and impact. Its ability to connect emotionally with listeners makes it an ideal advertising medium for businesses of all scales and industries.
The Process to follow for Advertising on Suryan FM
Following is the process to follow to have a successful radio advertising campaign on Suryan FM:
- Share your requirements: Approach our efficient planners and executors and share your requirements for a campaign.
- Plan the campaign with us: We will assist you in terms of choosing radio stations, right ad format, audience reach, frequency of ads, ad length, campaign duration and time slots to have a successful campaign on-air.
- Receive the best quotes: We provide lowest assured rates with best services for Radio Stations across India.
- Get the audio creative produced: Leverage your brand’s creativity with our excellent team and produce the audio creative with us, completely free of cost, if billing exceeds Rs 30,000.
- Go Live: See your brand hit on-air within a bare minimum timeframe and achieve a grandstanding response.
- Track a campaign: Receive log reports during the campaign period.
Receive proof of execution: Receive Broadcast Certificate after the completion of your campaign.
Why hire Excellent Publicity to advertise with Suryan FM?
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012.Team excellent is a talented and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. Our skilful and expert team helps you to select from various ad formats Suryan FM provides, time slots, the number of repetitions and campaign duration to have a successful and grandstanding campaign which can build your brand and achieve high number of consumer base in a very cost effective way.
Excellent Publicity is the best place to find what you are looking in an advertising campaign on Suryan FM across the nation.
So what are you waiting for, the best radio advertising plan is just a few clicks away.
For more details, contact us or write us at inquiry@excellentpublicity.com.
FAQs
Suryan FM offers a variety of advertising options to suit different marketing budgets and objectives, including: Radio Spots: These are short, audio advertisements that can be aired during program breaks. They can range from brief jingles to longer commercials. Sponsorships: Sponsorships involve associating your brand with specific programs or events on Suryan FM. This can include sponsoring a popular show, a music segment, or a special event. Contests and Promotions: Suryan FM can host contests and promotions that feature your brand, increasing audience engagement and generating excitement. Live Reads: On-air personalities can mention your brand or product during their program, providing a more personal and engaging touch.
Suryan FM typically targets a Tamil-speaking audience across various demographics, including: Urban and Rural Populations: Reaching listeners in both urban and rural areas across Tamil Nadu. Young Professionals: Attracting a significant audience of young professionals and working individuals. Homemakers: Reaching a substantial segment of the homemaking population. Students: Engaging with a young audience of students.
The cost of advertising on Suryan FM varies depending on several factors: Ad Length: Longer ads generally cost more than shorter ads. Time Slot: Prime time slots, such as morning and evening rush hours, are typically more expensive. Day of the Week: Weekends and holidays may have higher advertising rates. Reach and Frequency: The cost will depend on the desired reach and frequency of your ads. For precise pricing information, it's best to contact Suryan FM directly or consult with a media buying agency like Excellent Publicity.
Yes, you can typically choose specific time slots for your ads on Suryan FM. This allows you to target your advertising efforts to times when your target audience is most likely to be listening.
Excellent Publicity can be your trusted partner in maximizing the impact of your advertising on Suryan FM. We offer: Strategic Planning: We'll help you develop a targeted advertising strategy that aligns with your marketing objectives and budget. Media Buying: We'll negotiate the best rates with Suryan FM and secure the most effective time slots for your ads. Creative Ad Production: Our team can help you create compelling radio commercials and jingles. Campaign Management: We'll manage your entire campaign from start to finish, ensuring maximum reach and impact. Performance Tracking: We'll monitor your campaign's performance and provide you with regular reports on key metrics. By partnering with Excellent Publicity, you can leverage our expertise to achieve your advertising goals on Suryan FM and maximize your return on investment.