Akshay Kumar teams up with POCO for 'Xceed Your Limits' campaign, representing the brand’s bold vision

As part of a dynamic move, POCO India recently announced Bollywood Superstar Akshay Kumar as its brand ambassador just one day ahead of its much-awaited series, the POCO X7 series, which will take place on 9th January at 5:30 PM. The deal marks an innovative stride by the tech brand and stands on par with what it plans and visualizes as its future course of action.

A force of relentless energy, a fearless persona, and mass appeal make Akshay Kumar embody POCO's 'Made of MAD' philosophy to inspire consumers to break away from norms and push toward the extraordinary. Tying into POCO's latest campaign for the upcoming X7 series, branded Xceed Your Limits, with Kumar's association will motivate the tech enthusiasts generation to break beyond barriers and exceed boundaries.

Himanshu Tandon, Country Head of POCO India, said, "For POCO, we are always about bold choices and innovative technology, and Akshay's fearlessness personifies our mission at POCO to redefine value and experience. His alliance, combined with the launch of the X7 series, shall set the benchmark for a transformational 2025 for the brand. "For Akshay Kumar, this collaboration is something new and exciting. "I have always appreciated brands that take risks and are different."

POCO's 'Made of MAD' idea reflects my personality in every aspect," he said. "The Xceed Your Limits campaign embodies the energy and determination that I believe in pushing boundaries and striving for excellence.

With this partnership, POCO is expected to not only strengthen its market presence in a highly competitive smartphone market but also engage India's youth and encourage them to choose bold and redefined possibilities for technology. It will be on the brand's next big leap as the event of the launch approaches.

Let’s have a look into the benefits of brand ambassador advertising:

Better visibility of the brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, then it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.