Advertising in Express TV

 

Advertising on Express TV

Express TV is an Urdu language Pakistani TV news divert situated in Karachi, sent off on January 1, 2008. It is possessed and run by the country's third-biggest Urdu every day, Daily Express. The proprietors of the channel, sent off 'Express every minute of every day', a 24-hour Pakistani English news channel on February 5, 2009. It communicates amusement, social, news, and infotainment programming in Urdu. It covers portions of Asia including India, China, and Gulf nations.

Why advertising in Express TV works:

Express TV makes for an excellent choice to advertise your product/service because of the following features it offers:

 

• Affordable pricing

 

Being one of the most-watched channels in India, Express TV comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.

 

• TV Shows for everyone

 

The channel has TV Shows conveyed from every sort of genre. Kids, adults, and shockingly older people are the viewers of ETV Life. An advertisement will most certainly interface with the best number of people.

Shows starting from mythological, musical, and drama genres are the main concepts on the channel.

 

Why advertise on Express TV: 

These features of Express TV make it more efficient for advertising platforms:

• Shows of different genres covering the interests of everyone are showcased on Express TV

 

• Express TV has extensive viewership across all age groups

• Express TV Advertising Rates are comparatively lower than other leading channels

• Reach within the premium audience who can be your prospective customers

• National reach 

• Express TV Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on Express TV

These are the possible ad formats for advertising on the platform of Express TV:

 

• Express TV Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

• Express TV Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

• Express TV Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on Express TV: 

On Express TV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Express TV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://express.pk/

 

Agency selection for advertising on Express TV

Media Agency plays an important role in advertisement in Express TV. As Excellent Publicity being a media agency we figure out that Express TV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Express TV

• Share your requirements for advertisement on Express TV
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Express TV.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on Express TV

Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on Express TV?

• You can contact our agency regarding the rates on advertising on Express TV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Express TV?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Express TV?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on Express TV?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on Express TV?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.