News18 Lokmat is a 24-hour Marathi-language news direct situated in Mumbai, Maharashtra, India. It is a joint endeavor between Network 18 and Lokmat Group, the distributor of the paper Lokmat. The channel was sent off as IBN Lokmat on 6 April 2008, the day of the Hindu New Year celebration Gudi Padwa. It was marked as News 18 Lokmat from 6 November 2017.

Why advertising in News18 Lokmat can increase your brand awareness

News18 Lokmat makes for an excellent choice to advertise your product/service because of the following features it offers

• Excellent viewership numbers

  With over thousands of viewers weekly, News18 Lokmat is an ideal channel to advertise a product. A majority of Marathi-speaking audiences opt for News18 Lokmat to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

• Lowest price among other News channels

  News18 Lokmat has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose News18 Lokmat if he wants a good reach and frequency at minimal prices.

• More creative freedom

  News18 Lokmat gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, News18 Lokmat allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on News18 Lokmat

These features of News18 Lokmat makes it more efficient for advertising platform

• Shows of different genres covering the interests of everyone are showcased on News18 Lokmat
• News18 Lokmat has extensive viewership across all age groups
• News18 Lokmat Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• News18 Lokmat Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time

Ad Formats on News18 Lokmat

These are the possible ad formats for advertising on the platform of News18 Lokmat :

• News18 Lokmat Video Ads

  Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

• News18 Lokmat Aston Bands

  Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

• News18 Lokmat Brand Integrations

  This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on News18 Lokmat

On News18 Lokmat, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on News18 Lokmat as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://lokmat.news18.com/

How to select the right agency for advertising on News18 Lokmat

Media Agency plays an important role in an advertisement in News18 Lokmat. As Excellent Publicity being a media agency we figure out that is News18 Lokmat a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on News18 Lokmat

• Share your requirements for advertisement on News18 Lokmat
• Approach our efficient planners and executors and share your requirements for advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on News18 Lokmat.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

News18 Lokmat advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs

Q1. What will be the rates for advertising on News18 Lokmat?

• You can contact our agency regarding the rates on advertising on News18 Lokmat, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on News18 Lokmat?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on News18 Lokmat?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on News18 Lokmat?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on News18 Lokmat?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.