Advertising in Republic TV

Republic TV is one of India's most-watched English news channels, known for its dynamic presentation and impactful debates. Its widespread reach, engaging content, and credibility make it a powerful platform for brands looking to connect with a diverse and influential audience. Advertising on Republic TV can help your business gain visibility, credibility, and trust among viewers who actively engage with current affairs and societal trends.

Advertising on Republic TV

Republic TV is an allowed-to-air Indian conservative English-language news direct sent off in May 2017. It was helped to establish by Arnab Goswami and Rajeev Chandrasekhar. Republic TV supposedly turned into the most-watched English news direct in India in its first seven day stretch of circulation in May 2017 with 21.1 lakh (2.11 million) impressions and represented 51.9 percent viewership according to information delivered for the week by the Broadcast Audience Research Council. The Financial Express noted Republic TV to be the most-watched English news direct in India for quite some time since its establishment. The top news channel spot was taken over by DD India, a public assistance telecaster, in February 2019, as per the Indian paper Mint.

Why advertising in Republic TV can increase your brand awareness?

Republic TV makes for an excellent choice to advertise your product/service because of the following features it offers

• Excellent viewership numbers with millions of viewers, Republic TV is an ideal channel to advertise a product. A majority of English-speaking audiences opt for Republic TV to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
• Growth in English news viewership over the past year, people have been opting to watch more and more English news channels and therefore don't mind paying a little extra to have a thrilling experience. In such a case, Republic TV is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience's attention.
• More creative freedom republic TV gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Republic TV allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on Republic TV?

These features of Republic TV makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on Republic TV
• Republic TV has extensive viewership across all age groups
• Republic TV Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Republic TV Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming . In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.

Ad Formats on Republic TV

These are the possible ad formats for advertising on the platform of Republic TV:

• Republic TV Video Ads video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Republic TV Aston Bands aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Republic TV Brand Integrations this is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Republic TV

On Republic TV , different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Republic TV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://republicworld.com/

Who Should Consider Advertising on Republic TV?

Republic TV attracts a highly engaged, informed, and influential audience, making it an ideal platform for businesses and brands looking to connect with individuals who actively shape opinions and decisions. If your target market includes urban professionals, educated audiences, and socially aware citizens, Republic TV can deliver unmatched value. Here are the types of businesses that should consider advertising on this channel:

1. Corporate & Financial Services
2. If you're a bank, investment firm, or insurance provider, Republic TV offers the perfect medium to communicate with professionals and decision-makers who value financial insights and are actively seeking trustworthy services
3. Consumer Electronics and Technology Brands
4. Tech-savvy viewers rely on Republic TV for credible information. Advertising products like smartphones, laptops, and gadgets during high-viewership slots can drive awareness and purchases
5. Real Estate and Luxury Goods
6. Republic TV’s premium audience includes high-net-worth individuals and potential investors, making it an ideal channel to showcase luxury properties, automobiles, and exclusive lifestyle offerings
7. Educational Institutions and Online Learning Platforms
8. From universities to coaching classes and e-learning platforms, Republic TV provides a stage to reach ambitious students, parents, and young professionals looking for opportunities to grow their knowledge and skills
9. Political Campaigns and Public Service Messages
10. For organizations, NGOs, or political entities aiming to influence public opinion or rally support for a cause, Republic TV ensures your message reaches a motivated and aware audience

If you advertise on Republic TV, then your brand can effectively engage with a well-informed audience that values impactful and trustworthy messaging.

How to select the right agency for advertising on Republic TV?

Media Agency plays an important role in an advertisement in Republic TV . As Excellent Publicity being a media agency we figure out that Republic TV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Republic TV

• Share your requirements for advertisement on Republic TV
• Approach our efficient planners and executors and share your requirements for advertising campaigns
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Republic TV
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels
• The ad rates differ depending on different shows, prime time, non-prime that is selected
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response

Republic TV advertisement proof

• Receive the Telecast Certificate from our end after the completion of the campaign.

How will Excellent Publicity help you in advertising in Republic TV?

At Excellent Publicity, we understand that advertising on a channel as influential as Republic TV requires a well-thought-out strategy to ensure your message resonates with the right audience at the right time. Here’s how we make your advertising journey seamless and results-driven:

1. Tailored Media Planning
2. Our team conducts in-depth research to understand your business objectives and audience demographics. Based on this, we curate a strategic plan that includes the best programs, time slots, and ad formats to maximize visibility and engagement
3. Creative Campaign Development
4. We work closely with you to create impactful advertisements that align with Republic TV’s bold and energetic tone. Whether it’s a 10-second TV spot or a full-fledged sponsorship, we ensure your content captures attention and delivers your brand’s message effectively
5. Optimized Budgets and Ad Placements
6. Leveraging our extensive network and expertise, we negotiate the most competitive rates, helping you achieve maximum ROI without overspending
7. End-to-End Management
8. From ideation to execution, we handle every aspect of your campaign. Our team coordinates with Republic TV for ad scheduling, ensures quality checks, and monitors campaign performance in real time
9. Data-Driven Insights and Reports
10. Once your campaign is live, we provide detailed analytics to track its performance. By measuring key metrics like reach, impressions, and engagement, we ensure continuous optimization for future campaigns
11. Expert Consultation and Support
12. Our dedicated account managers are available to guide you throughout the process, providing actionable insights and solutions to any challenges you might face

When you partner with Excellent Publicity, you gain more than just an ad placement; you gain a team committed to helping your brand shine on one of India’s most powerful news platforms. Let us help you create a campaign that drives impact and achieves tangible results.