Advertising in IS TV

 

Advertising on ISTV

ISTV (Information Service Television Network) was framed on January 27, 2003, in Manipur. It is presently running equal projects with solid nearby programming content contains, carrying another wave to Imphal city. ISTV is a well-known platform to advertise for a brand that is attempting to contact countless premium clients inside specific geology in a modest.

Why advertising in ISTV works: 

ISTV being a popular news channel on TV is the right channel to advertise your brand. How? Check out here:

 

• TV Shows for everyone

 

The channel has TV Shows conveyed from every sort of genre. Kids, adults, and shockingly older people are the viewers of ISTV. An advertisement will most certainly interface with the best number of people.

Shows starting from mythological, musical, and drama genres are the main concepts on the channel.

 

• Broadcasts on Saturday as well:

 

Recollecting that India is a country where a larger part of the public appreciates going out once in seven days specially on Sundays. ISTV has expanded its shows from non-weekend days and began broadcasting shows on Saturday as well. It demonstrated a colossal accomplishment for ISTV, expanding the normal viewership numbers and consequently has broadened the workday advertisement schedule.

 

Benefits of advertising on ISTV

These features of ISTV makes it more efficient for advertising platform:

• Shows of different genres covering the interests of everyone are showcased on ISTV

 

• ISTV has extensive viewership across all age groups

• ISTV Advertising Rates are comparatively lower than other leading channels

• Reach within the premium audience who can be your prospective customers

• National reach 

• ISTV Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on ISTV

These are the possible ad formats for advertising on the platform of ISTV:

 

• ISTV Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

• ISTV  Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

• ISTV Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on ISTV:

On ISTV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on ISTV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://istvimphal.net/

 

Why Excellent Publicity for advertising on ISTV

Media Agency plays an important role in advertisement in ISTV. As Excellent Publicity being a media agency we figure out that is ISTV a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

How to advertise on ISTV

• Share your requirements for advertisement on ISTV
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on ISTV.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels. 
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on ISTV

• Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on ISTV?

• You can contact our agency regarding the rates on advertising on ISTV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on ISTV?

• Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on ISTV?

• Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on ISTV?

• You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on ISTV?

• Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.