Advertising in Super TV
Advertisement on Super TV enjoys huge attention. Super TV was a U.S. subscription television service that was available in the cities of Baltimore and Washington; D.C.. Brands can choose the show on Super TV their audience watches and place their advertisement before; during; or after that show.
Key Insights
ChannelGenre Entertainment Language TamilAdvertising Options in Super TV
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Advertising on Super TV
Advertising through Super TV is an effective advertising method in the Television media type. Advertising in Super TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Super TV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Super TV is the leading Television Channel and is strongly recommended for all marketing campaigns.
Super TV Advertisement Rates
You will get the rate for advertising in Super TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Super TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Super TV will come to Rs 300 X 10 = Rs 3,000.
Shows on Super TV
- Naal Nalla Naal
- Super Coffee
- Teleshopping
- Super Songs
Formats for advertising on Super TV
This are the possible ad formats for advertising on the platform of Super TV:
- Super TV Video Ads
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
- Super TV Aston Bands
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
- Super TV Brand Integrations
This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
Benefits of advertising on Super TV
This feature of Super TV makes it more efficient for advertising platform:
- Shows of different genre covering interests of everyone are showcased on Super TV
- Super TV has extensive viewership across all age groups
- Super TV Advertising Rates are comparatively lower than other leading channels
- Reach within premium audience who can be your prospective customers
- National reach
- Super TV Advertisement options for both prime time and non-prime time shows.
Prime Time
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programs that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.