Advertising in Zee Sarthak

Advertising on Zee Sarthak

Zee Sarthak (previously Sarthak TV) is an Indian general amusement pay TV station broadcasting in Odia language. It is possessed by Sitaram Agrawal and Namita Agrawal Zee Entertainment Enterprises. It communicates Odia programming, for example, family dramatizations, comedies, unscripted TV dramas, wrongdoing shows and telefilms. It was at first Sarthak TV claimed by Sarthak Entertainment Enterprises Limited starting around 2010, but was taken over by Zee Entertainment Enterprises in 2015.

Why advertising in Zee Sarthak works?

Zee Sarthak makes for an excellent choice to advertise your product/service because of the following features it offers

• Affordable pricing: Being one of the most-watched channels in India, Zee Sarthak comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.
• Contextual and Contemporary concepts: The shows broadcasted on Zee Sarthak come with contextual and contemporary content. With a wide range of shows from sitcoms like ‘Kuni Bhoota’ to ‘Radhika’ to ‘Mangalmayee Santoshi Maa’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.

Why advertise on Zee Sarthak?

These features of Zee Sarthak make it more efficient for advertising platforms

• Shows of different genres covering the interests of everyone are showcased on Zee Sarthak
• Zee Sarthak has extensive viewership across all age groups
• Zee Sarthak Advertising Rates are comparatively lower than other leading channels
• Reach within the premium audience who can be your prospective customers
• National reach
• Zee Sarthak Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block of broadcast programmingtaking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Zee Sarthak

These are the possible ad formats for advertising on the platform of Zee Sarthak

• Zee Sarthak Video Ads: Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
• Zee Sarthak Aston Bands: Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
• Zee Sarthak Brand Integrations: This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Zee Sarthak

On Zee Sarthak different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Zee Sarthak as per your target group and budget. The advertising rate would differ as per different programs and time slots.

Agency selection for advertising on Zee Sarthak

Media Agency plays an important role for advertisement in Zee Sarthak. As Excellent Publicity being a media agency we figure out that Zee Sarthak is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Zee Sarthak:

• Share your requirements for advertisement on Zee Sarthak
• Approach our efficient planners and executors and share your requirements for an advertising campaign.
• Plan the advertising campaign with us
• We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Zee Sarthak.
• Receive the best quotes
• We provide the lowest assured rates with the best services for television advertising across various channels.
• The ad rates differ depending on different shows, prime time, non-prime that is selected.
• Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
• Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
• Go Live with your advertisement and get your brand in front of the masses.
• See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on Zee Sarthak:

• Receive the Telecast Certificate from our end after the completion of the campaign.