Dream11's newest television commercial advances a stage towards humor, wherein the Bollywood superstars Aamir Khan and Ranbir Kapoor play lightheartedly against each other in a quick fire challenge. Steered by Nitesh Tiwari, the scene merely adds to the colorful dimension of a legacy of marketing for the platform, which often involves big names joining the IPL seasons.
In the latest ad, Khan plays a rapid fire game where he has to answer a lot of questions about the famous personalities 'Singh' by Kapoor. From his answer options, he came up with names like 'Dara Singh' (the famous wrestler) and 'Milkha Singh' (the legendary athlete known as the Flying Sikh). However, the twist happens when Khan throws the most personal question: "Tera naam?" Without missing a beat, Kapoor responds, "Ranbir Singh," setting the stage for a delightful twist on his infamous name confusion with Ranveer Singh.
This pranking moment, however, refers to the past during which the two Bollywood stars jumbled names, now a joke continuing with fans. This ad is a sequel to Dream11's earlier television campaign featuring giant personalities, including cricketers like Rohit Sharma, Rishabh Pant, and Hardik Pandya, with numerous others, including Arbaaz Khan. It formatively links sports and entertainment and hence suits heterogeneous crowds effectively.
Dream11 manages to keep this unique and entertaining advertising medium alive through a combination of stars, humor, and reality. It maintains the audience's interest, especially during cricket season. Indeed, by combining Bollywood and cricket celebs, Dream11 is keeping its marketing strategy fresh and fun to further establish its stronghold in the fantasy sports space.
Reach:
With the help of TV broadcasting, several people can be reached together at an extraordinarily high number.
Visual impact:
The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.
Brand recognition and recall:
The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.
Emotional bond:
The emotional bond through stories is bound to develop a stronger connection with the audience.
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