Protean’s bold campaign: Pankaj Tripathi showcases how DPI transforms lives across India

This June, Protean eGov Technologies Limited launched the new exciting campaign 'Apni Kahaani ka Hero' with actor Pankaj Tripathi. Thus, the campaign marks the company's journey toward rebranding itself from NSDL eGov to Protean by underlining the transformative power of DPI as it keeps on empowering the citizens of India.

The campaign film is a tribute to the 1.45 billion citizens of India, the everyday struggles, and the dreams of common people. Known face, Tripathi, for playing the common man, takes the viewers through the lives of people who, through Protean's innovative digital solutions, become heroes of their stories. Protean: Impacting Everyone, Every Day' encapsulates the brand mission of leaving a positive mark on all Indians' lives.

Speaking on the campaign, Gaurav Ramdev, Chief Growth & Marketing Officer at Protean said that humanizing Digital Public Infrastructure is what is required for it to resonate and motivate people. "DPI is not just a technical term but an enabler of aspirations for millions of people," said Ramdev.

As MD & CEO of Protean, Suresh Sethi emphasized how DPI has pushed financial and social inclusion and has been central to the socio-economic transformation of India. One of the elements of the campaign was when Tripathi, himself a user of Protean services, shared his astonishment at how DPI changed citizens' lives.

With 'Apni Kahaani ka Hero', Protean looks forward to becoming a necessary digital partner for an enormous spectrum of solutions, touching education, finance, and all aspects of Indian life, thereby empowering people to be real heroes in their stories.

Let’s go through the benefits of a digital advertising campaign:

Specific reach:

Audiences can be targeted based on demographics, interests, and behavior, which consequently guarantees that the right type of people are being targeted.

Low cost:

Digital marketing is relatively cheaper than most traditional marketing techniques, and therefore, a much more budget-friendly campaign can be designed.

Real-Time Analytics:

You are able to track performance metrics in real-time; therefore, quick changes and optimizations are possible with a digital campaign.

Engagement:

With activities like social media, polls, and videos, an engagement with the public is better invoked.

If you want digital advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.