Advertising in ABP News
Advertisement on ABP News brings lot of views. ABP News is known for its content stream in multiple languages. It has very diverse market covering almost all the regions; cities; and state of the country India. During the airing popular show; an advertisement banner may be placed on ABP News.
Key Insights
ChannelGenre Current Affairs Language HindiAdvertising Options in ABP News
L Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
ABP News Advertising
ABP News Advertising has a monthly cumulative reach of 787334130 individuals, impacting both rural and urban audiences. This free-to-air bilingual news service, with exceptional features, has become the third most viewed news channel in the country.
Through programmes like ABP Special, Reality Report, and Fatafat, the platform provides insights into a myriad of topics through sessions and debates hosted by their popular news anchors. Contact Excellent Publicity today for top-tier TV advertising and desired gains.
Which Brands Categories Will Be Benefitted By Advertising on ABP News?
Owing to its extensive and diverse viewership, advertising in ABP News can have a tremendous impact and yield significant profits for brands across various categories, such as:
- Home Products: Daily use product companies like Emami Ltd, Unilever, and Dollar Industries Ltd have shown a constant and stable rise in TV ad volumes, indicating that this sector greatly benefits from advertising on ABP.
- Automobiles: Car manufacturers and related brands like Sobek Auto India Pvt Ltd and Hyundai Motors have often launched new services and products over ABP in order to target audiences coming from different NCCS socio-economic classes.
- E-Commerce: Institutions like Amazon Online India Pvt Ltd, Flipkart and Snapdeal frequently feature in TV ads to promote their services and products.
- FMCG: Brands like GlaxoSmithkline, ITC Ltd, Godrej Consumer Products have recorded a significant ad volume augmentation through ads on ABP, proving their dominance in the TV Advertising market.
- Durable Goods: Consumer goods like Whirlpool, Bajaj Electricals Ltd, Nykaa and Blue Star Ltd have shown the credibility of advertising in TV through a 6% & 22% surge in Ad volumes.
Need assistance with category specific ad campaigns? Reach out to Excellent publicity for advertising on ABP News and other major news channels.
Cost of Advertising on Abp News
ABP News advertising rates account for an assortment of ad types including L-Band, Video Ads, Logo Bug, Associate Sponsorship, Scrollers, Laptop Branding along with Program Integration from which brands can choose as per availability and their requirements.
The ABP News advertising cost also varies as per the chosen media option, daily frequency, time frame of the ad clip, along with premium charges for crunched time bands, spot positioning, target-specific programs and the duration of the campaign.
Consult our specialists at Excellent Publicity to get the best rates for advertising on TV platforms.
How Can Excellent Publicity Help You Book the Ads On ABP News?
With 11 years of experience in media planning and buying, Excellent Publicity is the top choice to help you with advertising in ABP News.
Backed with proven strategies that get you the optimum brand reach through creative TV campaigns tailormade for your specific brand, we are a reliable TV advertising agency for brands relying on TV ad campaigns to promote their services and products.
FAQs
ABP News offers a powerful platform for brands to connect with a discerning and influential audience. With its extensive reach across television and digital platforms, ABP News provides unparalleled access to a significant portion of the Indian market. By aligning your brand with a reputable and trusted news source, you instantly enhance your brand credibility and build trust with viewers. Moreover, ABP News allows for precise targeting of your ideal audience through various options, ensuring your message reaches the right people. The engaging news content and impactful storytelling on ABP News create a captive environment for your brand message to resonate effectively.
ABP News advertising rates vary depending on several factors: Ad Type and Duration: Rates differ for TVCs, sponsored segments, product placements, and other formats. Airtime: Prime-time slots and popular news programs typically command higher rates. Reach and Target Audience: Rates may be adjusted based on the desired reach and specific demographic targeting. Campaign Duration: Longer campaigns may qualify for discounted rates.
Absolutely. ABP News offers a range of options for targeted advertising to ensure your message reaches the right audience. You can leverage dayparting to select specific airtimes that align with your target audience's viewing habits. Geographic targeting allows you to focus your efforts on specific regions or cities. Additionally, ABP News enables you to target specific age groups, genders, and socioeconomic segments.
Advertising on ABP News provides numerous advantages for brands: Unparalleled Reach: Gain access to a vast and influential audience across India. Enhanced Brand Credibility: Build trust and credibility by associating your brand with a respected news source. Precise Targeting: Reach your ideal audience with precision through various targeting options. Engaging Environment: Leverage the power of high-quality news and engaging programming to capture viewer attention. Impactful Storytelling: Utilize the platform to tell compelling brand stories that resonate with viewers. Strong Brand Association: Align your brand with a respected and influential news organization.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.