Advertising in Zee News
Advertisement on Zee News is very successful. Zee News emphasise its concentration on hard-hitting and serious news. The shows on the channel have taken home numerous important national and international honours. To ensure that your advertisement receives the most attention; air it on Zee News during prime time.
Key Insights
ChannelGenre Current Affairs Language HindiAdvertising Options in Zee News
Aston Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
L Band
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Zee News Advertising
Reporting on news from all genres through shows like News Bulletin, News @ 1, Fast and Fact and Bollywood Breaking ,Zee News advertising has an extensive audience that gives utmost visibility to your brand, instantly boosting brand awareness and overall impressions by touching over 169489170 viewers monthly. The channel has a primarily urban audience that dominates its total audience.
The flagship property indirectly owned by Essel Group through its subsidiary Zee News Ltd. was launched in 1999 and has a metro share of 22% in cities like Mumbai, Delhi and Kolkata. Majorly taking up serious and hard-hitting news, the channel has also been awarded a great deal of prominent national and international accolades. Speak to us at Excellent Publicity for more information regarding advertising on Zee News.
Which Brands Categories Will Be Benefitted By Advertising On Zee News?
Appealing to a diverse and voluminous viewership, advertising on Zee News can aid in the promotion of brand categories, including:
- Household Products:Brands like Dabur, Tops, Surya LED among others that are big names in Home product companies are predicted to keep thriving through advertising on television through the statistics showing a solid ad volume growth over the years.
- Automotives:Companies like BMW, OLX Autos and more have been using TV ads to promote themselves by reaching out to different NCCS socio-economic sectors.
- Home Instruments: Manufacturers and service providers like Dish TV and Greenply have flourished through TV advertisements and shown a 6% ad volume lift through TV.
- Consumer Packaged Goods:Products like Dollar, Campus and Patanjali are dominant in the TV advertising market displaying a substantial rise in ad volumes in 2021, thereby upholding their plausibility.
Confer with our talented resource persons at Excellent Publicity today and start working on improving your brand impressions now!
Cost Of Advertising On Zee News
Zee News advertisement cost will depend on the needs and goals that you have in mind for your brand. Including options like Video Ads, L-Bands, Aston Band, Logo Bugs and Associate Sponsorship, any specific audience that consumes news can be reached, including the business class. Other than this, there are considerations like ad length, frequency per day and campaign duration that help you calculate the approximate Zee News advertising cost.
If you want to reach a niche audience, there are provisions to target them specifically through particular shows, breaks, mid-show airing, and other options in terms of the exact timing of your advertisements. Consult us at Excellent Publicity and get the best rates for advertising on TV platforms!
How Can Excellent Publicity Help You Book The Ads On Zee News?
With 11+ years of experience in the media industry, Excellent Publicity is your ideal TV advertising agency. Our expert team is dedicated to you through a process that includes:
- Consultation
- Planning
- Designing
- Launch
- Project Report throughout and at the end of the campaign.
Contact us at Excellent Publicity today for further assistance.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.